ThesisAuthors: Chử, Thanh Tâm (2012)
Vietnam Joint Stock Commercial Bank for Industry and Trade is one of
the four largest banks in Viet Nam. VietinBank has emerged as the most effective
and profitable bank in Vietnam banking sector, with the goal of becoming the
number one financial group in Vietnam and has positioned in Asia within 3 to 5
years, one of present strategies to achieve above objectives, VietinBank determined
that developing retail banking services as important part constitutes strategy. In
which, develop card account product, payment card, especially card payment service
is considered the core product in the context of extremxe active card market in
Vietnam today. To support VietinBank in ... 
