Browsing by Author Nguyen, Van Phuong

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  • A Study on Factors Affecting Customer Intention to Use the Express Bus.pdf.jpg
  • Article


  • Authors: Nguyen, Van Phuong; Nguyen, Trung Hieu; Le, Bao Toan (2018)

  • The improvement of transit service quality is an essential need in developing urban and interstate transportation. Local government, as well as bus service companies, should understand the behavioral intention of passengers to meet their expectations and requirements. This paper aims to highlight such behavioral decisions and investigate dominant factors that influence customers’ decision to use the express bus service. The study explores the case of express bus companies in Tay Ninh province, Vietnam. By using the structural equation model approach to analyze the data collected from 295 passengers, who have experience in using the express bus, the results reveal that service quality ...

  • Celebrity Endorsement as Drivers of Advertising Strategy. The Case of Toc Tien Endorsing Oppo.pdf.jpg
  • Article


  • Authors: Pham, Bich Uyen; Nguyen, Van Phuong; Bui Doan, Danh Thao; Rohay Ni, Sity (2017)

  • This study focuses on consumer perceptions of celebrity endorsement in Vietnam using the case of Toc Tien endorsing OPPO brand. Specifically, the research examines the impact of celebrity endorsement on viewers’ preference for advertising and purchase intention by using the structural equation method with a sample size of 304 respondents. We found some interesting results: attractiveness, expertise, familiarity, performance, likeability, and celebrity/product fit have a statistically significant positive relationship with advertising. Moreover, there was no evidence to show any linkage between trustworthiness and advertising. Findings indicate that viewers’ preference for advertisi...

  • The Determinants of the Patent Applications at United States Universities - How Can Vietnamese Universities Learn from the Evidence.pdf.jpg
  • Article


  • Authors: Nguyen, Van Phuong (2012)

  • This Scientific paper presents findings from an analysis of the effects of commercialization process and start-up company formation on the outcome of research activities at universities in the United States. In particular, we implement the fixed effect model differentiating both the level effects and the rate effects of licensing income and start-ups. We find some interesting results. First, the elapsed time to compensate the initial value loss of a patent application from the commercialization process is approximately 3.6 years. Second, it takes around 3.8 years to offset the initial reduction of patent applications from generating a new start-up company formation. In addition, the S...

Browsing by Author Nguyen, Van Phuong

Jump to: 0-9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
or enter first few letters:  
Showing results 1 to 3 of 3
  • A Study on Factors Affecting Customer Intention to Use the Express Bus.pdf.jpg
  • Article


  • Authors: Nguyen, Van Phuong; Nguyen, Trung Hieu; Le, Bao Toan (2018)

  • The improvement of transit service quality is an essential need in developing urban and interstate transportation. Local government, as well as bus service companies, should understand the behavioral intention of passengers to meet their expectations and requirements. This paper aims to highlight such behavioral decisions and investigate dominant factors that influence customers’ decision to use the express bus service. The study explores the case of express bus companies in Tay Ninh province, Vietnam. By using the structural equation model approach to analyze the data collected from 295 passengers, who have experience in using the express bus, the results reveal that service quality ...

  • Celebrity Endorsement as Drivers of Advertising Strategy. The Case of Toc Tien Endorsing Oppo.pdf.jpg
  • Article


  • Authors: Pham, Bich Uyen; Nguyen, Van Phuong; Bui Doan, Danh Thao; Rohay Ni, Sity (2017)

  • This study focuses on consumer perceptions of celebrity endorsement in Vietnam using the case of Toc Tien endorsing OPPO brand. Specifically, the research examines the impact of celebrity endorsement on viewers’ preference for advertising and purchase intention by using the structural equation method with a sample size of 304 respondents. We found some interesting results: attractiveness, expertise, familiarity, performance, likeability, and celebrity/product fit have a statistically significant positive relationship with advertising. Moreover, there was no evidence to show any linkage between trustworthiness and advertising. Findings indicate that viewers’ preference for advertisi...

  • The Determinants of the Patent Applications at United States Universities - How Can Vietnamese Universities Learn from the Evidence.pdf.jpg
  • Article


  • Authors: Nguyen, Van Phuong (2012)

  • This Scientific paper presents findings from an analysis of the effects of commercialization process and start-up company formation on the outcome of research activities at universities in the United States. In particular, we implement the fixed effect model differentiating both the level effects and the rate effects of licensing income and start-ups. We find some interesting results. First, the elapsed time to compensate the initial value loss of a patent application from the commercialization process is approximately 3.6 years. Second, it takes around 3.8 years to offset the initial reduction of patent applications from generating a new start-up company formation. In addition, the S...