Browsing by Subject M&As

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  • Brand Integration Practices in Mergers and Acquisitions, Management and Marketing, Management and Marketing.pdf.jpg
  • Article


  • Authors: Vũ, Anh Dũng; Ovidiu, I. Moisescu (2013)

  • This paper aims to capture and systematise those practices which have been proven as good skills, tactics, methods, and techniques at effectively and efficiently delivering particular outcomes behind brand integration in various mergers and acquisitions (M&As). These practices can be shared and learned to increase the probability of brand integration success in future M&As. The paper adopts the case-study method by interviewing several top-level executives, M&A managers, functional managers and members of M&A projects which have been involved in M&As. Twenty practices are outlined and defined after analysing ten M&A events within six case companies (which are multinational corporation...

  • REALIZING THE CRITICAL OF SUPPLY CHAIN INTEGRATION IN MERGERS & ACQUISITIONS FROM THEORETICAL PERSPECTIVES TO REALITY.pdf.jpg
  • Article


  • Authors: Vũ, Anh Dũng; Trần, Công Thành (2012)

  • The paper identifies the importance of integrating the supply chain in order to create value for shareholders in business Mergers and Acquisitions (M&A). Through analyzing two failure M&A cases which involve supply chains integration between Daimler-Benz with Chrysler (in automotive industry) and between Newell and Rubbermaid (in household product industry), the paper points out that one of the causes which led these deals to failure is the lack of thorough consideration on the role and strategies in integrating supply chain networks. This is the main implication of the paper for further researches to find the solutions for effective supply chain integration both in theory and reality...

Browsing by Subject M&As

Jump to: 0-9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
or enter first few letters:  
Showing results 1 to 2 of 2
  • Brand Integration Practices in Mergers and Acquisitions, Management and Marketing, Management and Marketing.pdf.jpg
  • Article


  • Authors: Vũ, Anh Dũng; Ovidiu, I. Moisescu (2013)

  • This paper aims to capture and systematise those practices which have been proven as good skills, tactics, methods, and techniques at effectively and efficiently delivering particular outcomes behind brand integration in various mergers and acquisitions (M&As). These practices can be shared and learned to increase the probability of brand integration success in future M&As. The paper adopts the case-study method by interviewing several top-level executives, M&A managers, functional managers and members of M&A projects which have been involved in M&As. Twenty practices are outlined and defined after analysing ten M&A events within six case companies (which are multinational corporation...

  • REALIZING THE CRITICAL OF SUPPLY CHAIN INTEGRATION IN MERGERS & ACQUISITIONS FROM THEORETICAL PERSPECTIVES TO REALITY.pdf.jpg
  • Article


  • Authors: Vũ, Anh Dũng; Trần, Công Thành (2012)

  • The paper identifies the importance of integrating the supply chain in order to create value for shareholders in business Mergers and Acquisitions (M&A). Through analyzing two failure M&A cases which involve supply chains integration between Daimler-Benz with Chrysler (in automotive industry) and between Newell and Rubbermaid (in household product industry), the paper points out that one of the causes which led these deals to failure is the lack of thorough consideration on the role and strategies in integrating supply chain networks. This is the main implication of the paper for further researches to find the solutions for effective supply chain integration both in theory and reality...