Please use this identifier to cite or link to this item: http://repository.vnu.edu.vn/handle/VNU_123/57494
Title: Some methodical problems on allocating budget for marketing activities of enterprise
Authors: Vu, Phuong Thao
Keywords: methodical problems;allocating budget;marketing activities;enterprise
Issue Date: 2004
Publisher: ĐHQGHN
Series/Report no.: Tập 20;Số 1E
Abstract: Some business managers often assume that allocating budget for marketing activities of enterprises is the ‘’figure chewing work”, aiming at controlling, but not marketing. This point of view is completely erroneous. Marketing budgeting is a kind of decision which matters the marketing management of any enterprises because managers’ efforts in budgeting bring certain advantages to the marketing management and business operations of enterprises.
Description: tr. 63-72
URI: http://repository.vnu.edu.vn/handle/VNU_123/57494
ISSN: 2588-1167.
Appears in Collections:Legal Studies

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