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  • Conference Paper


  • Authors: Yingwei, Chen;  Advisor: 3 p. (2019)

  • With the development of e-commerce, online review and rating mechanisms which are commonly included components on platforms and review sites, have played an increasingly important role in facilitating consumers to make shopping decisions.1 Through the shared experience and information from other consumers, online reviews and ratings can help consumers to make faster and more confident decisions by indicating the reliable vendors and decreasing the opportunities of the poor-behavioural ones.2 The process whose nature is the establishment of trust in trade is also the accumulation of trust in the overall online market. Furthermore, for the facilitative function of the mechanisms and the...

Browsing by Author 3 p.

Jump to: 0-9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
or enter first few letters:  
Showing results 1 to 1 of 1
  • FL14_Chen.pdf.jpg
  • Conference Paper


  • Authors: Yingwei, Chen;  Advisor: 3 p. (2019)

  • With the development of e-commerce, online review and rating mechanisms which are commonly included components on platforms and review sites, have played an increasingly important role in facilitating consumers to make shopping decisions.1 Through the shared experience and information from other consumers, online reviews and ratings can help consumers to make faster and more confident decisions by indicating the reliable vendors and decreasing the opportunities of the poor-behavioural ones.2 The process whose nature is the establishment of trust in trade is also the accumulation of trust in the overall online market. Furthermore, for the facilitative function of the mechanisms and the...