Browsing by Author Kohlbacher, Florian

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  • Authors: - (2008)

  • The current shift in demographics – aging and shrinking populations – in many countries around the world presents a major challenge to companies as well as societies. Although this sensitive issue has recently started to draw the attention of scholars, business leaders and politicians, research on the implications of the demographic change on businesses is still in its infancy. One particular result of the demographic shift is the emergence and constant growth of the “silver market” – the market segment more or less broadly defined as the people aged 50 or 55 and older. However, the reactions of countries and industries to this market segment are very different – from still neglecting...

Browsing by Author Kohlbacher, Florian

Jump to: 0-9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
or enter first few letters:  
Showing results 1 to 1 of 1
  • 2951.pdf.jpg
  • Book


  • Authors: - (2008)

  • The current shift in demographics – aging and shrinking populations – in many countries around the world presents a major challenge to companies as well as societies. Although this sensitive issue has recently started to draw the attention of scholars, business leaders and politicians, research on the implications of the demographic change on businesses is still in its infancy. One particular result of the demographic shift is the emergence and constant growth of the “silver market” – the market segment more or less broadly defined as the people aged 50 or 55 and older. However, the reactions of countries and industries to this market segment are very different – from still neglecting...