Browsing by Author Nguyen, Thi Mai Anh

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  • SV.12.09_EN.pdf.jpg
  • Article


  • Authors: Vo, Ngoc Qui; Nguyen, Thi Mai Anh; Nguyen, Le Dung (2012)

  • The purpose of this study was to assess the contribution of types of enterprise to green growth in the industrial sector in Vietnam based on clarifying the difference in production cost model. Simultaneously, quantify the effect of the factors determining the level of enterprises' emission. The group's mission is to develop theoretical frameworks assessing the contribution of state enterprises, private enterprises and foreign invested enterprises to the green growth process through the cost model. Then collect data to run an economic model, evaluating the system and economic model for the purpose of evaluating the factors affecting each indicator of pollution emissions i...

  • ESTABLISHING A MARKETING STRATEGY FOR LUXURY HOTEL AND RESIDENCE PROJECT OF TMS GROUP JOIN STOCK COMPANY IN QUY NHON CITY, BINH DINH PROVINCE.pdf.jpg
  • Thesis


  • Authors: Nguyen, Thi Mai Anh;  Advisor: Dao, Van Tien (2018)

  • Under the Subject "Establishing a Marketing Strategy for Luxury Hotel and Residence Project of TMS Group Join Stock Companyin Quy Nhon city, BinhDinh Province", the report consists of 4 main parts: Firstly, introduce need, objective and values of the report. Secondly, provide an overview about the TMS Group Joint Stock Company. Thirdly, set up a marketing strategy for Luxury Hotel and Residence Project of TMS Group Joint Stock Company in Quy Nhon city, BinhDinhprovincethroughcollecting primary data and conducting preliminary research on the real estate market in Quy Nhon city, then assessing the demand of customers for real estate products such as land, apartment, hotel apartment,ect....

  • Exploring the Vietnamese Consumer’s Trust in E-commerce.pdf.jpg
  • Article


  • Authors: Nguyen, Thi Mai Anh; Pham, Thi Thanh Huong (2019)

  • Trust has been one of the main items of focus in e-commerce and many previous studies have provided useful contributions (e.g., Gefen 2000; McKnight, et al., 2000; 2002; Oliveira, et al., 2017, etc.). Prior research has found trust to play a significant role in shaping purchase intentions of a consumer (Oliveira, et al., 2017). In this paper, we explored the Vietnamese consumer trust in Internet shopping using three well identified dimensions of trust named personal; institutional and cognitive-based trust. A sample of 387 individuals from Hanoi was surveyed using a previously validated measurement instrument. Concerning the level of trust, it is revealed that online vendors wh...

  • SV.12.10_EN.pdf.jpg
  • Article


  • Authors: Pham, Ha My; Vo, Thi Thai; Nguyen, Thi Mai Anh (2012)

  • The research studies theoretical and practical basis of clean and dirty industry sectors in Viet Nam, demonstrates trade activities in the period of 2007 – 2010 under the effect of WTO integration process, quantitatively evaluates the effect of WTO trade agreement on trade activities of those industries in Viet Nam and analyzes the impacts on environment. As a result, the research proposes a number of policy suggestions to develop Viet Nam industries towards the sustainable development and effectively implementation of WTO trade agreement

Browsing by Author Nguyen, Thi Mai Anh

Jump to: 0-9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
or enter first few letters:  
Showing results 1 to 4 of 4
  • SV.12.09_EN.pdf.jpg
  • Article


  • Authors: Vo, Ngoc Qui; Nguyen, Thi Mai Anh; Nguyen, Le Dung (2012)

  • The purpose of this study was to assess the contribution of types of enterprise to green growth in the industrial sector in Vietnam based on clarifying the difference in production cost model. Simultaneously, quantify the effect of the factors determining the level of enterprises' emission. The group's mission is to develop theoretical frameworks assessing the contribution of state enterprises, private enterprises and foreign invested enterprises to the green growth process through the cost model. Then collect data to run an economic model, evaluating the system and economic model for the purpose of evaluating the factors affecting each indicator of pollution emissions i...

  • ESTABLISHING A MARKETING STRATEGY FOR LUXURY HOTEL AND RESIDENCE PROJECT OF TMS GROUP JOIN STOCK COMPANY IN QUY NHON CITY, BINH DINH PROVINCE.pdf.jpg
  • Thesis


  • Authors: Nguyen, Thi Mai Anh;  Advisor: Dao, Van Tien (2018)

  • Under the Subject "Establishing a Marketing Strategy for Luxury Hotel and Residence Project of TMS Group Join Stock Companyin Quy Nhon city, BinhDinh Province", the report consists of 4 main parts: Firstly, introduce need, objective and values of the report. Secondly, provide an overview about the TMS Group Joint Stock Company. Thirdly, set up a marketing strategy for Luxury Hotel and Residence Project of TMS Group Joint Stock Company in Quy Nhon city, BinhDinhprovincethroughcollecting primary data and conducting preliminary research on the real estate market in Quy Nhon city, then assessing the demand of customers for real estate products such as land, apartment, hotel apartment,ect....

  • Exploring the Vietnamese Consumer’s Trust in E-commerce.pdf.jpg
  • Article


  • Authors: Nguyen, Thi Mai Anh; Pham, Thi Thanh Huong (2019)

  • Trust has been one of the main items of focus in e-commerce and many previous studies have provided useful contributions (e.g., Gefen 2000; McKnight, et al., 2000; 2002; Oliveira, et al., 2017, etc.). Prior research has found trust to play a significant role in shaping purchase intentions of a consumer (Oliveira, et al., 2017). In this paper, we explored the Vietnamese consumer trust in Internet shopping using three well identified dimensions of trust named personal; institutional and cognitive-based trust. A sample of 387 individuals from Hanoi was surveyed using a previously validated measurement instrument. Concerning the level of trust, it is revealed that online vendors wh...

  • SV.12.10_EN.pdf.jpg
  • Article


  • Authors: Pham, Ha My; Vo, Thi Thai; Nguyen, Thi Mai Anh (2012)

  • The research studies theoretical and practical basis of clean and dirty industry sectors in Viet Nam, demonstrates trade activities in the period of 2007 – 2010 under the effect of WTO integration process, quantitatively evaluates the effect of WTO trade agreement on trade activities of those industries in Viet Nam and analyzes the impacts on environment. As a result, the research proposes a number of policy suggestions to develop Viet Nam industries towards the sustainable development and effectively implementation of WTO trade agreement