Browsing by Author Pham, Thi Lien

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  • A RESEARCH ON QUALITY OF POSTGRADUATE JOIN PROGRAMS AT INTERNATIONAL SCHOOL – VIETNAM NATIONAL UNIVERSITY.pdf.jpg
  • Thesis


  • Authors: Nguyen, Lam Chien;  Advisor: Chang, Chir-Ho; Pham, Thi Lien (2017)

  • The research was implemented within the postgraduate join programs between VNU-IS and its university partners around the world and only at VNU-IS by reviewing documents, sending questionnaires, direct interviewing with the Board of Deans. Questionaires were only sent to current students, alumni, and teachers involved, including foreign teachers, but were not sent to employers nor experts nor employers because of time and resources limitation and because most sutdents are also the employers or self-employed business people.

  • ASSESSMENT OF CUSTOMER SATISFACTION ON SERVICES QUALITY - THE CASE OF JOINT STOCK COMMERCIAL BANK FOR FOREIGN TRADE OF VIET NAM.pdf.jpg
  • Thesis


  • Authors: Trinh, Thi Nguyet Anh;  Advisor: Pham, Thi Lien (2018)

  • Vietcombank decided to build the measure system of customer satisfaction by Net Promoter Score (NPS) with main purpose to manage and improve the customer services quality professionally day by day. Obviously, competitive advantages will belong to banks with the best customer services and satisfy over the demands of customer gradually. Before applying officially on Vietcombank system, Net Promoter Score had been using at Operation Center and some Vietcombank’s big branches in Vietnam, which means the necessary of exact assessment system based on NPS. Therefore, examination customer satisfaction about service quality by NPS is a necessary requirement to apply it on Vietcombank system in...

  • Customer’s Attitude Towards Destination Trailer on Social Media.pdf.jpg
  • Article


  • Authors: Do, Ngoc Bich; Pham, Thi Lien (2017)

  • This study attempts examine the influences of destination trailer on customer’s attitude. By applying the theory of Internet advertising, researchers in order to investigate the antecedents and the consequences of destination trailers to conclude some implications for marketing destination. The quantitative research method was applied in this study. All 198 samples were chosen from popular travel forums and questionnaires were collected from several travel forums in Vietnam and in the UK such as Lonely planet and Backpacking. As results, three variables, namely useful information, entertainment and source credibility are proved to have a positive impact on the consumer’s attitude, pur...

  • The Determinants of customer satisfaction.pdf.jpg
  • Article


  • Authors: Pham, Thi Lien; Do, Ngoc Bich (2016)

  • This study attempts to explore the determinants of customer satisfaction when customers purchase cosmetics in-store in Vietnam market. Additionally, this paper also explores the relationship of constructed variables with the main variable - customer satisfaction. This research adopts the quantitative research method. The data was collected from 300 clients who directly purchased the cosmetics in-store in the big cities of Hanoi, Ho Chi Minh City and Da Nang. Half of questionnaires were handed out at stores by the researchers and the rest was distributed on a beauty forum (social media) to maintain the validity and reliability of the collected data. The results of this study explored a...

  • The Determinants of Customer Satisfaction When Purchasing In-store Cosmetics in Vietnam.pdf.jpg
  • Article


  • Authors: Pham, Thi Lien; Do, Ngoc Bich (2016)

  • This study attempts to explore the determinants of customer satisfaction when customers purchase cosmetics in-store in Vietnam market. Additionally, this paper also explores the relationship of constructed variables with the main variable - customer satisfaction. This research adopts the quantitative research method. The data was collected from 300 clients who directly purchased the cosmetics in-store in the big cities of Hanoi, Ho Chi Minh City and Da Nang. Half of questionnaires were handed out at stores by the researchers and the rest was distributed on a beauty forum (social media) to maintain the validity and reliability of the collected data. The results of this study explored a...

  • Factors_Affecting_Lecturer_Job_Satisfaction_Case_of_Vietnam_Universities.pdf.jpg
  • Article


  • Authors: Pham, Thi Lien (2017)

  • This paper studies factors affecting lecturer job satisfaction in some universities in Vietnam. The study uses data collected from the questionnaire survey with 167 responses. As a result, three out of six variables (including Salary and Fringe benefits, Recognition, and Communiation) have influential relationship with lecturer job satisfaction in the linear regression analysis. The paper also gives some recommendations for the universities to improve its policies and working environment to enhance lecturer job satisfaction level.

  • 00051000304.PDF.jpg
  • Thesis


  • Authors: Nguyen, Thi Bich Ngoc;  Advisor: Pham, Thi Lien (2018)

  • The social entrepreneurial intention is an interesting theme in the study field in the world. In Vietnam, social entrepreneurship is known through practical models such as the successful social enterprises: Kymviet, Koto, Tohe than the theoretical model. Therefore, the research on the social entrepreneurship in Vietnam is still limited. This research refers the determinants of social entrepreneurial intention of Vietnamese business students, especially, the master students at business institutions in Hanoi. According to the previous studies, the writer built the model with seven factors and the questionnaire with 42 items. After collecting the data on face to face and online a...

  • Factors influencing consumer satisfaction toward Vinhomes Riverside’s terrace houses.pdf.jpg
  • Thesis


  • Authors: Duong, Thi Thanh Hoa;  Advisor: Pham, Thi Lien; Cho, James (2018)

  • Customer satisfaction represents a modern approach for quality in enterprises and organizations and serves the development of a truly customer-focused management and culture. Measuring customer satisfaction offers an immediate, meaningful and objective feedback about clients’ preferences and expectations. In this way, company’s performance may be evaluated in relation to a set of satisfaction dimensions that indicate the strong and the weak points of a business organization. This thesis presents an original customer satisfaction survey toward Vinhomes Riverside’ terraced houses. Specifically, the study focuses on technical quality, functional quality and warranty services and builder’...

  • 00051000397.pdf.jpg
  • Theses


  • Authors: Nguyễn, Thị Thùy Linh;  Advisor: Yokozawa, Kodo; Pham, Thi Lien (2019)

  • To examine major factors that influencing on salesperson performance in information service industry, especially academic publishing and data analytics companies, researcher proposed research model and hypotheses. A full measurement model was tested by CFA analysis and modeling procedure. Then, structural equation model was tested. Models fit the data well. Proposed hypotheses were supported and interpreted. Factors influencing on salesperson performance in information service industry, especially academic publishing and data analytics companies includes adaptive selling behavior, customer orientation, guanxi. It’s found that customer orientation, adaptive selling behavior, “g...

  • 00051000286.pdf.jpg
  • Thesis


  • Authors: Nguyen, Trong Tung;  Advisor: Pham, Thi Lien (2018)

  • Social media has been a phenomenon in cyber world and plays an essential role for companies all over the business world. Understanding the factors influencing social media adoption, managers are capable to make timely good decisions, thereby, reducing the cost of marketing, optimize staffing and personnel, save time, therefore, generate and accelerate competitive advantages. The competitive advantages gained through using social media are particularly important for small and medium-sized enterprises which are financially constrained and have limited commercial experience. This research examines factors influencing social media adoption within Vietnamese business context. The findings ...

  • Information technology resources and business perfomance - an Australian context.pdf.jpg
  • Article


  • Authors: Pham, Thi Lien; Jordan, Ernest (2009)

  • Information Technology resources have been suggested to contribute to business performance in the literature, yet the contribution of different resources is not well-explained. This study investigates the relationship between information technology resources and companies' business performance with the presence of the information technology use intensity in industries.

  • 4091-133-7733-1-10-20170719.pdf.jpg
  • Article


  • Authors: Pham, Thi Lien; Do, Thi Hoang Xuyen (2017)

  • This research attempts to evaluate the interrelationship between employee satisfaction, service quality, and customer satisfaction in an educational organization. Specifically, this study explores three major relationships: (1) the relationship between influential factors of job satisfaction and faculty satisfaction; (2) the relationship between faculty satisfaction and service quality; and (3) the relationship between service quality and customer satisfaction. The study uses data collected from the questionnaire survey with 167 responses. As a result, there is a positive relationship between employee satisfaction and service quality and in turn service quality has positive eff...

  • THE INTERRELATIONSHIP BETWEEN FACULTY JOB SATISFACTION, SERVICE.PDF.jpg
  • Article


  • Authors: Pham, Thi Lien; Do, Thi Hoang Xuyen (2017)

  • This research attempts to evaluate the interrelationship between employee satisfaction, service quality, and customer satisfaction in an educational organization. Specifically, this study explores three major relationships: (1) the relationship between influential factors of job satisfaction and faculty satisfaction; (2) the relationship between faculty satisfaction and service quality; and (3) the relationship between service quality and customer satisfaction. The study uses data collected from the questionnaire survey with 167 responses. As a result, there is a positive relationship between employee satisfaction and service quality and in turn service quality has positive effe...

  • PARTNERSHIP MARKETING PROGRAM FOR INCREASING SALES OF VPBANK’S UNSECRED PERSONAL LOAN (UPL).pdf.jpg
  • Thesis


  • Authors: Le, Dieu Trang;  Advisor: Pham, Thi Lien (2018)

  • This is the internship report on Partnership program to increase sales of unsecured personal loan product (UPL) in VPBank. The objectives of the study are to study consumers’s loan using behavior, to identify potential partner and the opportunity and seasonality to collborate with them. Both primary and secondary data are used to prepare this report.

  • RECRUITMENT MARKETING PLAN OF SWILIFE JOINT STOCK COMPANY.pdf.jpg
  • Thesis


  • Authors: Nguyen, Huong Tra;  Advisor: Pham, Thi Lien (2018)

  • This report describes the way we deliver the message, attract, engage and retain potential Candidates, from the very first Start to Close stage of recruitment process. Likewise, Company need to build a bridge to Candidate, by using Recruitment Marketing Strategy. It explains the definition of Recruitment Marketing Strategy, how we make a successful Recruitment Marketing Strategy, implementing and evaluation

  • The Relationship between Service Quality and Customer Satisfaction – a Case of a Commercial Bank in Vietnam.pdf.jpg
  • Article


  • Authors: Pham, Thi Lien; Nguyen, Hue Minh (2012)

  • Service quality and its relationship with customer satisfaction have received considerable academic and businesses attention in recent years. But the nature of the exact association between these two constructs is not well-explained in the literature. This study used SERVPERF model as proposed by Cronin & Taylor (1992) to assess perceived service quality at a Vietnamese commercial bank, and then study the relationship between service quality and customer satisfaction on banking service's quality. The results of a survey are used in this paper. Based on 123 valid responses from customers, the study indentified three components – RELI-ASS (reliability combined with assurance), RESPONSIV...

  • THE FACTORS AFFECT CONSUMER PURCHASING BEHAVIOR OF VIETNAMESE BRANDED COFFEE PRODUCTS IN HANOI CITY.pdf.jpg
  • Thesis


  • Authors: Pham, Thu Hien;  Advisor: Pham, Thi Lien (2018)

  • Strongly development of the coffee industry shows vital role of this beverage in the our daily life. Vietnam is in the top five Asian countries for coffee consumption per capita after Japan, South Korea and Thailand. With population of over 90 million people, it has a difference in the coffee culture that older than in other countries. This is a lucrative market for Vietnamese coffee companies to exploit and develop their brands. But the reality shows that this potential market is to be omitted because Vietnamese coffee enterprises focus on exporting green coffee. In a current market economy, the fierce competition occurs among businesses and anyone who wants their products or servi...

  • 00051000347.pdf.jpg
  • Theses


  • Authors: Phan, Thị Thanh Tâm;  Advisor: Tanabu, Motonari; Pham, Thi Lien (2019)

  • The study aims to investigate the following objectives: To find correlations between emotional experiences, overall image, satisfaction, and willingness to recommend in Vietnam ; To measure the emotion level (joy, love, positive surprise) of tourists visiting Vietnam ; To examine the effects of joy/p. surprise/love on two variables: satisfaction and overall image and how these interrelationships affect willingness to recommend; Furthermore, the relationship between emotional variables (joy/p. surprise/love) and tourists‟ satisfaction are exhibit differences among by the type of tour and those are moderated by culture background, prior experiences, age, and gender. Therefore, the rese...

  • Training_Service_Quality_and_its_Effects_on_Student_Satisfaction_Case_of_a_Vietnam_University.pdf.jpg
  • Article


  • Authors: Pham, Thi Lien (2017)

  • This research attempts to evaluate training service quality and its effects on student satisfaction in an educational organization in Vietnam. The study applies SERVQUAL model and uses data collected from the questionnaire survey with 105 responses to test the effects of training service quality on student satisfaction. As a result, five variables (including Empathy, Assurance, Tangibles, Reliability and Responsiveness) have influential relationship with student satisfaction in the linear regression analysis. The paper also gives some recommendation for the University to improve its training quality and to enhance student satisfaction level.

  • 00051000305.pdf.jpg
  • Thesis


  • Authors: Nguyen, Minh Hang;  Advisor: Pham, Thi Lien (2018)

  • The study aims to investigate the relationship between transformational leadership and organizational performance, with the mediating roles of organizational learning and innovation. Data were collected from 86 respondents who are currently CEOs/ Directors/ Founder of the Vietnamese companies to analyze the model of the research. Based on the factor analysis, the 15 variables of the data collected were demonstrating the positive and significant influence that transformational leadership has on business performance, consequently gain some implications for practice in the Vietnamese context. Keywords: transformational leadership, organizational learning, innovation, organizatio...

Browsing by Author Pham, Thi Lien

Jump to: 0-9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
or enter first few letters:  
Showing results 1 to 20 of 20
  • A RESEARCH ON QUALITY OF POSTGRADUATE JOIN PROGRAMS AT INTERNATIONAL SCHOOL – VIETNAM NATIONAL UNIVERSITY.pdf.jpg
  • Thesis


  • Authors: Nguyen, Lam Chien;  Advisor: Chang, Chir-Ho; Pham, Thi Lien (2017)

  • The research was implemented within the postgraduate join programs between VNU-IS and its university partners around the world and only at VNU-IS by reviewing documents, sending questionnaires, direct interviewing with the Board of Deans. Questionaires were only sent to current students, alumni, and teachers involved, including foreign teachers, but were not sent to employers nor experts nor employers because of time and resources limitation and because most sutdents are also the employers or self-employed business people.

  • ASSESSMENT OF CUSTOMER SATISFACTION ON SERVICES QUALITY - THE CASE OF JOINT STOCK COMMERCIAL BANK FOR FOREIGN TRADE OF VIET NAM.pdf.jpg
  • Thesis


  • Authors: Trinh, Thi Nguyet Anh;  Advisor: Pham, Thi Lien (2018)

  • Vietcombank decided to build the measure system of customer satisfaction by Net Promoter Score (NPS) with main purpose to manage and improve the customer services quality professionally day by day. Obviously, competitive advantages will belong to banks with the best customer services and satisfy over the demands of customer gradually. Before applying officially on Vietcombank system, Net Promoter Score had been using at Operation Center and some Vietcombank’s big branches in Vietnam, which means the necessary of exact assessment system based on NPS. Therefore, examination customer satisfaction about service quality by NPS is a necessary requirement to apply it on Vietcombank system in...

  • Customer’s Attitude Towards Destination Trailer on Social Media.pdf.jpg
  • Article


  • Authors: Do, Ngoc Bich; Pham, Thi Lien (2017)

  • This study attempts examine the influences of destination trailer on customer’s attitude. By applying the theory of Internet advertising, researchers in order to investigate the antecedents and the consequences of destination trailers to conclude some implications for marketing destination. The quantitative research method was applied in this study. All 198 samples were chosen from popular travel forums and questionnaires were collected from several travel forums in Vietnam and in the UK such as Lonely planet and Backpacking. As results, three variables, namely useful information, entertainment and source credibility are proved to have a positive impact on the consumer’s attitude, pur...

  • The Determinants of customer satisfaction.pdf.jpg
  • Article


  • Authors: Pham, Thi Lien; Do, Ngoc Bich (2016)

  • This study attempts to explore the determinants of customer satisfaction when customers purchase cosmetics in-store in Vietnam market. Additionally, this paper also explores the relationship of constructed variables with the main variable - customer satisfaction. This research adopts the quantitative research method. The data was collected from 300 clients who directly purchased the cosmetics in-store in the big cities of Hanoi, Ho Chi Minh City and Da Nang. Half of questionnaires were handed out at stores by the researchers and the rest was distributed on a beauty forum (social media) to maintain the validity and reliability of the collected data. The results of this study explored a...

  • The Determinants of Customer Satisfaction When Purchasing In-store Cosmetics in Vietnam.pdf.jpg
  • Article


  • Authors: Pham, Thi Lien; Do, Ngoc Bich (2016)

  • This study attempts to explore the determinants of customer satisfaction when customers purchase cosmetics in-store in Vietnam market. Additionally, this paper also explores the relationship of constructed variables with the main variable - customer satisfaction. This research adopts the quantitative research method. The data was collected from 300 clients who directly purchased the cosmetics in-store in the big cities of Hanoi, Ho Chi Minh City and Da Nang. Half of questionnaires were handed out at stores by the researchers and the rest was distributed on a beauty forum (social media) to maintain the validity and reliability of the collected data. The results of this study explored a...

  • Factors_Affecting_Lecturer_Job_Satisfaction_Case_of_Vietnam_Universities.pdf.jpg
  • Article


  • Authors: Pham, Thi Lien (2017)

  • This paper studies factors affecting lecturer job satisfaction in some universities in Vietnam. The study uses data collected from the questionnaire survey with 167 responses. As a result, three out of six variables (including Salary and Fringe benefits, Recognition, and Communiation) have influential relationship with lecturer job satisfaction in the linear regression analysis. The paper also gives some recommendations for the universities to improve its policies and working environment to enhance lecturer job satisfaction level.

  • 00051000304.PDF.jpg
  • Thesis


  • Authors: Nguyen, Thi Bich Ngoc;  Advisor: Pham, Thi Lien (2018)

  • The social entrepreneurial intention is an interesting theme in the study field in the world. In Vietnam, social entrepreneurship is known through practical models such as the successful social enterprises: Kymviet, Koto, Tohe than the theoretical model. Therefore, the research on the social entrepreneurship in Vietnam is still limited. This research refers the determinants of social entrepreneurial intention of Vietnamese business students, especially, the master students at business institutions in Hanoi. According to the previous studies, the writer built the model with seven factors and the questionnaire with 42 items. After collecting the data on face to face and online a...

  • Factors influencing consumer satisfaction toward Vinhomes Riverside’s terrace houses.pdf.jpg
  • Thesis


  • Authors: Duong, Thi Thanh Hoa;  Advisor: Pham, Thi Lien; Cho, James (2018)

  • Customer satisfaction represents a modern approach for quality in enterprises and organizations and serves the development of a truly customer-focused management and culture. Measuring customer satisfaction offers an immediate, meaningful and objective feedback about clients’ preferences and expectations. In this way, company’s performance may be evaluated in relation to a set of satisfaction dimensions that indicate the strong and the weak points of a business organization. This thesis presents an original customer satisfaction survey toward Vinhomes Riverside’ terraced houses. Specifically, the study focuses on technical quality, functional quality and warranty services and builder’...

  • 00051000397.pdf.jpg
  • Theses


  • Authors: Nguyễn, Thị Thùy Linh;  Advisor: Yokozawa, Kodo; Pham, Thi Lien (2019)

  • To examine major factors that influencing on salesperson performance in information service industry, especially academic publishing and data analytics companies, researcher proposed research model and hypotheses. A full measurement model was tested by CFA analysis and modeling procedure. Then, structural equation model was tested. Models fit the data well. Proposed hypotheses were supported and interpreted. Factors influencing on salesperson performance in information service industry, especially academic publishing and data analytics companies includes adaptive selling behavior, customer orientation, guanxi. It’s found that customer orientation, adaptive selling behavior, “g...

  • 00051000286.pdf.jpg
  • Thesis


  • Authors: Nguyen, Trong Tung;  Advisor: Pham, Thi Lien (2018)

  • Social media has been a phenomenon in cyber world and plays an essential role for companies all over the business world. Understanding the factors influencing social media adoption, managers are capable to make timely good decisions, thereby, reducing the cost of marketing, optimize staffing and personnel, save time, therefore, generate and accelerate competitive advantages. The competitive advantages gained through using social media are particularly important for small and medium-sized enterprises which are financially constrained and have limited commercial experience. This research examines factors influencing social media adoption within Vietnamese business context. The findings ...

  • Information technology resources and business perfomance - an Australian context.pdf.jpg
  • Article


  • Authors: Pham, Thi Lien; Jordan, Ernest (2009)

  • Information Technology resources have been suggested to contribute to business performance in the literature, yet the contribution of different resources is not well-explained. This study investigates the relationship between information technology resources and companies' business performance with the presence of the information technology use intensity in industries.

  • 4091-133-7733-1-10-20170719.pdf.jpg
  • Article


  • Authors: Pham, Thi Lien; Do, Thi Hoang Xuyen (2017)

  • This research attempts to evaluate the interrelationship between employee satisfaction, service quality, and customer satisfaction in an educational organization. Specifically, this study explores three major relationships: (1) the relationship between influential factors of job satisfaction and faculty satisfaction; (2) the relationship between faculty satisfaction and service quality; and (3) the relationship between service quality and customer satisfaction. The study uses data collected from the questionnaire survey with 167 responses. As a result, there is a positive relationship between employee satisfaction and service quality and in turn service quality has positive eff...

  • THE INTERRELATIONSHIP BETWEEN FACULTY JOB SATISFACTION, SERVICE.PDF.jpg
  • Article


  • Authors: Pham, Thi Lien; Do, Thi Hoang Xuyen (2017)

  • This research attempts to evaluate the interrelationship between employee satisfaction, service quality, and customer satisfaction in an educational organization. Specifically, this study explores three major relationships: (1) the relationship between influential factors of job satisfaction and faculty satisfaction; (2) the relationship between faculty satisfaction and service quality; and (3) the relationship between service quality and customer satisfaction. The study uses data collected from the questionnaire survey with 167 responses. As a result, there is a positive relationship between employee satisfaction and service quality and in turn service quality has positive effe...

  • PARTNERSHIP MARKETING PROGRAM FOR INCREASING SALES OF VPBANK’S UNSECRED PERSONAL LOAN (UPL).pdf.jpg
  • Thesis


  • Authors: Le, Dieu Trang;  Advisor: Pham, Thi Lien (2018)

  • This is the internship report on Partnership program to increase sales of unsecured personal loan product (UPL) in VPBank. The objectives of the study are to study consumers’s loan using behavior, to identify potential partner and the opportunity and seasonality to collborate with them. Both primary and secondary data are used to prepare this report.

  • RECRUITMENT MARKETING PLAN OF SWILIFE JOINT STOCK COMPANY.pdf.jpg
  • Thesis


  • Authors: Nguyen, Huong Tra;  Advisor: Pham, Thi Lien (2018)

  • This report describes the way we deliver the message, attract, engage and retain potential Candidates, from the very first Start to Close stage of recruitment process. Likewise, Company need to build a bridge to Candidate, by using Recruitment Marketing Strategy. It explains the definition of Recruitment Marketing Strategy, how we make a successful Recruitment Marketing Strategy, implementing and evaluation

  • The Relationship between Service Quality and Customer Satisfaction – a Case of a Commercial Bank in Vietnam.pdf.jpg
  • Article


  • Authors: Pham, Thi Lien; Nguyen, Hue Minh (2012)

  • Service quality and its relationship with customer satisfaction have received considerable academic and businesses attention in recent years. But the nature of the exact association between these two constructs is not well-explained in the literature. This study used SERVPERF model as proposed by Cronin & Taylor (1992) to assess perceived service quality at a Vietnamese commercial bank, and then study the relationship between service quality and customer satisfaction on banking service's quality. The results of a survey are used in this paper. Based on 123 valid responses from customers, the study indentified three components – RELI-ASS (reliability combined with assurance), RESPONSIV...

  • THE FACTORS AFFECT CONSUMER PURCHASING BEHAVIOR OF VIETNAMESE BRANDED COFFEE PRODUCTS IN HANOI CITY.pdf.jpg
  • Thesis


  • Authors: Pham, Thu Hien;  Advisor: Pham, Thi Lien (2018)

  • Strongly development of the coffee industry shows vital role of this beverage in the our daily life. Vietnam is in the top five Asian countries for coffee consumption per capita after Japan, South Korea and Thailand. With population of over 90 million people, it has a difference in the coffee culture that older than in other countries. This is a lucrative market for Vietnamese coffee companies to exploit and develop their brands. But the reality shows that this potential market is to be omitted because Vietnamese coffee enterprises focus on exporting green coffee. In a current market economy, the fierce competition occurs among businesses and anyone who wants their products or servi...

  • 00051000347.pdf.jpg
  • Theses


  • Authors: Phan, Thị Thanh Tâm;  Advisor: Tanabu, Motonari; Pham, Thi Lien (2019)

  • The study aims to investigate the following objectives: To find correlations between emotional experiences, overall image, satisfaction, and willingness to recommend in Vietnam ; To measure the emotion level (joy, love, positive surprise) of tourists visiting Vietnam ; To examine the effects of joy/p. surprise/love on two variables: satisfaction and overall image and how these interrelationships affect willingness to recommend; Furthermore, the relationship between emotional variables (joy/p. surprise/love) and tourists‟ satisfaction are exhibit differences among by the type of tour and those are moderated by culture background, prior experiences, age, and gender. Therefore, the rese...

  • Training_Service_Quality_and_its_Effects_on_Student_Satisfaction_Case_of_a_Vietnam_University.pdf.jpg
  • Article


  • Authors: Pham, Thi Lien (2017)

  • This research attempts to evaluate training service quality and its effects on student satisfaction in an educational organization in Vietnam. The study applies SERVQUAL model and uses data collected from the questionnaire survey with 105 responses to test the effects of training service quality on student satisfaction. As a result, five variables (including Empathy, Assurance, Tangibles, Reliability and Responsiveness) have influential relationship with student satisfaction in the linear regression analysis. The paper also gives some recommendation for the University to improve its training quality and to enhance student satisfaction level.

  • 00051000305.pdf.jpg
  • Thesis


  • Authors: Nguyen, Minh Hang;  Advisor: Pham, Thi Lien (2018)

  • The study aims to investigate the relationship between transformational leadership and organizational performance, with the mediating roles of organizational learning and innovation. Data were collected from 86 respondents who are currently CEOs/ Directors/ Founder of the Vietnamese companies to analyze the model of the research. Based on the factor analysis, the 15 variables of the data collected were demonstrating the positive and significant influence that transformational leadership has on business performance, consequently gain some implications for practice in the Vietnamese context. Keywords: transformational leadership, organizational learning, innovation, organizatio...