Browsing by Subject Applied Mathematical Modelling

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  • A new integrated fuzzy QFD approach for market segments evaluation and selection..pdf.jpg
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  • Authors: Luu, Quoc Dat; Trinh, Thi Phuong; Kao, Hsing-Pei (2015)

  • Market segment selection and evaluation are critical marketing activities of all companies. To evaluate and select appropriate market segments, several decision makers and criteria must be involved in the decision process. This study proposes a new integrated fuzzy quality function deployment - QFD - to support the market segment selection and evaluation process.

Browsing by Subject Applied Mathematical Modelling

Jump to: 0-9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
or enter first few letters:  
Showing results 1 to 1 of 1
  • A new integrated fuzzy QFD approach for market segments evaluation and selection..pdf.jpg
  • Article


  • Authors: Luu, Quoc Dat; Trinh, Thi Phuong; Kao, Hsing-Pei (2015)

  • Market segment selection and evaluation are critical marketing activities of all companies. To evaluate and select appropriate market segments, several decision makers and criteria must be involved in the decision process. This study proposes a new integrated fuzzy quality function deployment - QFD - to support the market segment selection and evaluation process.