Browsing by Subject Customer Loyalty

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  • Factors Affecting Customer Loyalty to Retailers-The Case of Vinmart+ Chain Store in Hanoi.pdf.jpg
  • Thesis


  • Authors: Nguyen, Thi Quynh Minh;  Advisor: Dao, Tung; Lin, Wen-Zhung (2018)

  • The study aims to assess factors affecting customer loyalty to convenience store. The study was conducted with the participation of Hanoi consumers to the Vinmart+ chain store that is a domestic convenience chain store newly involved in the retail market of Vietnam from 2014 but has created a positive image and has been clearly positioned in the customers’ mind.

  • Retailer Service Quality and Customer Loyalty.pdf.jpg
  • Article


  • Authors: Nguyen, Thu Ha; Nguyen, Hue Minh; Phan, Chi Anh; Yoshiki Matsui (2015)

  • This study investigates the relationship between retailer service quality and customer loyalty by conducting questionnaire survey on 664 buyers in several supermarkets in Vietnam. This questionnaire was constructed with 49 retail service quality items covering 6 service quality dimensions namely Physical aspects, Reliability, Personal Interaction, Problem solving and Policy and Information of goods, and 2 customer loyalty items…

Browsing by Subject Customer Loyalty

Jump to: 0-9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
or enter first few letters:  
Showing results 1 to 2 of 2
  • Factors Affecting Customer Loyalty to Retailers-The Case of Vinmart+ Chain Store in Hanoi.pdf.jpg
  • Thesis


  • Authors: Nguyen, Thi Quynh Minh;  Advisor: Dao, Tung; Lin, Wen-Zhung (2018)

  • The study aims to assess factors affecting customer loyalty to convenience store. The study was conducted with the participation of Hanoi consumers to the Vinmart+ chain store that is a domestic convenience chain store newly involved in the retail market of Vietnam from 2014 but has created a positive image and has been clearly positioned in the customers’ mind.

  • Retailer Service Quality and Customer Loyalty.pdf.jpg
  • Article


  • Authors: Nguyen, Thu Ha; Nguyen, Hue Minh; Phan, Chi Anh; Yoshiki Matsui (2015)

  • This study investigates the relationship between retailer service quality and customer loyalty by conducting questionnaire survey on 664 buyers in several supermarkets in Vietnam. This questionnaire was constructed with 49 retail service quality items covering 6 service quality dimensions namely Physical aspects, Reliability, Personal Interaction, Problem solving and Policy and Information of goods, and 2 customer loyalty items…