Browsing by Subject Customer satisfaction, cosmetics, marketing mix, service quality

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  • The Determinants of Customer Satisfaction When Purchasing In-store Cosmetics in Vietnam.pdf.jpg
  • Article


  • Authors: Pham, Thi Lien; Do, Ngoc Bich (2016)

  • This study attempts to explore the determinants of customer satisfaction when customers purchase cosmetics in-store in Vietnam market. Additionally, this paper also explores the relationship of constructed variables with the main variable - customer satisfaction. This research adopts the quantitative research method. The data was collected from 300 clients who directly purchased the cosmetics in-store in the big cities of Hanoi, Ho Chi Minh City and Da Nang. Half of questionnaires were handed out at stores by the researchers and the rest was distributed on a beauty forum (social media) to maintain the validity and reliability of the collected data. The results of this study explored a...

Browsing by Subject Customer satisfaction, cosmetics, marketing mix, service quality

Jump to: 0-9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
or enter first few letters:  
Showing results 1 to 1 of 1
  • The Determinants of Customer Satisfaction When Purchasing In-store Cosmetics in Vietnam.pdf.jpg
  • Article


  • Authors: Pham, Thi Lien; Do, Ngoc Bich (2016)

  • This study attempts to explore the determinants of customer satisfaction when customers purchase cosmetics in-store in Vietnam market. Additionally, this paper also explores the relationship of constructed variables with the main variable - customer satisfaction. This research adopts the quantitative research method. The data was collected from 300 clients who directly purchased the cosmetics in-store in the big cities of Hanoi, Ho Chi Minh City and Da Nang. Half of questionnaires were handed out at stores by the researchers and the rest was distributed on a beauty forum (social media) to maintain the validity and reliability of the collected data. The results of this study explored a...