Browsing by Subject practices

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  • Brand Integration Practices in Mergers and Acquisitions, Management and Marketing, Management and Marketing.pdf.jpg
  • Article


  • Authors: Vũ, Anh Dũng; Ovidiu, I. Moisescu (2013)

  • This paper aims to capture and systematise those practices which have been proven as good skills, tactics, methods, and techniques at effectively and efficiently delivering particular outcomes behind brand integration in various mergers and acquisitions (M&As). These practices can be shared and learned to increase the probability of brand integration success in future M&As. The paper adopts the case-study method by interviewing several top-level executives, M&A managers, functional managers and members of M&A projects which have been involved in M&As. Twenty practices are outlined and defined after analysing ten M&A events within six case companies (which are multinational corporation...

Browsing by Subject practices

Jump to: 0-9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
or enter first few letters:  
Showing results 1 to 1 of 1
  • Brand Integration Practices in Mergers and Acquisitions, Management and Marketing, Management and Marketing.pdf.jpg
  • Article


  • Authors: Vũ, Anh Dũng; Ovidiu, I. Moisescu (2013)

  • This paper aims to capture and systematise those practices which have been proven as good skills, tactics, methods, and techniques at effectively and efficiently delivering particular outcomes behind brand integration in various mergers and acquisitions (M&As). These practices can be shared and learned to increase the probability of brand integration success in future M&As. The paper adopts the case-study method by interviewing several top-level executives, M&A managers, functional managers and members of M&A projects which have been involved in M&As. Twenty practices are outlined and defined after analysing ten M&A events within six case companies (which are multinational corporation...