Full metadata record
DC FieldValueLanguage
dc.contributor.authorHoàng, Thị Thu Hương
dc.date.accessioned2012-12-11T02:53:33Z
dc.date.accessioned2015-08-29T02:34:01Z-
dc.date.available2012-12-11T02:53:33Z
dc.date.available2015-08-29T02:34:01Z-
dc.date.issued2011
dc.identifier.citationp. 67-81vi_VN
dc.identifier.urihttp://repository.vnu.edu.vn/handle/11126/685-
dc.description.abstractDecades saw the fast growth and high success of franchising in global market but the very early stage of franchising in Vietnam market. Previous researches about franchising have considerably contributed to better understanding of relationships between franchisor and franchise. However, the franchisor-franchise relationship has yet to be fully explored, knowledge of the factors that produce a high quality relationship between franchisor and franchise are critical to the advancement of knowledge in the retail industry. Leader-Member Exchange (LMX) theory is offered of an effective theoretical model of antecedents that can predict the effectiveness the franchisor-franchise relationship. The model proposed has been tested with 500 franchises operating in the retail (fashion, food and beverage) in the Vietnamese franchised distribution system. The results of this study generally support the hypothesized model and strongly support for the idea that the quality of the relationship will lead to higher level of franchise’s job satisfaction, performance business, trust and commitment. This study also confirms the importance of the franchisor’s support and mediating role of trust and commitment to the success of franchising relationship. Finally, this study provides franchisors with valuable information for establishing an effective management to improve the relationship between franchisor and franchise and thus improves the rate of success of both franchise and franchisor.vi_VN
dc.language.isoenvi_VN
dc.publisherH. : ĐHQGHNvi_VN
dc.subjectThương mạivi_VN
dc.subjectNhượng quyềnvi_VN
dc.subjectNhận quyềnvi_VN
dc.subjectThị trường bán lẻvi_VN
dc.subjectViệt Namvi_VN
dc.titleThe relationship between franchise and franchisor: A study of the Vietnamese retail franchisingvi_VN
dc.title.alternativeMối quan hệ giữa nhận quyền và nhượng quyền: Một nghiên cứu về nhượng quyền bán lẻ ở Việt Namvi_VN
dc.typeArticlevi_VN
Appears in Collections:Economics and Business


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  • Full metadata record
    DC FieldValueLanguage
    dc.contributor.authorHoàng, Thị Thu Hương
    dc.date.accessioned2012-12-11T02:53:33Z
    dc.date.accessioned2015-08-29T02:34:01Z-
    dc.date.available2012-12-11T02:53:33Z
    dc.date.available2015-08-29T02:34:01Z-
    dc.date.issued2011
    dc.identifier.citationp. 67-81vi_VN
    dc.identifier.urihttp://repository.vnu.edu.vn/handle/11126/685-
    dc.description.abstractDecades saw the fast growth and high success of franchising in global market but the very early stage of franchising in Vietnam market. Previous researches about franchising have considerably contributed to better understanding of relationships between franchisor and franchise. However, the franchisor-franchise relationship has yet to be fully explored, knowledge of the factors that produce a high quality relationship between franchisor and franchise are critical to the advancement of knowledge in the retail industry. Leader-Member Exchange (LMX) theory is offered of an effective theoretical model of antecedents that can predict the effectiveness the franchisor-franchise relationship. The model proposed has been tested with 500 franchises operating in the retail (fashion, food and beverage) in the Vietnamese franchised distribution system. The results of this study generally support the hypothesized model and strongly support for the idea that the quality of the relationship will lead to higher level of franchise’s job satisfaction, performance business, trust and commitment. This study also confirms the importance of the franchisor’s support and mediating role of trust and commitment to the success of franchising relationship. Finally, this study provides franchisors with valuable information for establishing an effective management to improve the relationship between franchisor and franchise and thus improves the rate of success of both franchise and franchisor.vi_VN
    dc.language.isoenvi_VN
    dc.publisherH. : ĐHQGHNvi_VN
    dc.subjectThương mạivi_VN
    dc.subjectNhượng quyềnvi_VN
    dc.subjectNhận quyềnvi_VN
    dc.subjectThị trường bán lẻvi_VN
    dc.subjectViệt Namvi_VN
    dc.titleThe relationship between franchise and franchisor: A study of the Vietnamese retail franchisingvi_VN
    dc.title.alternativeMối quan hệ giữa nhận quyền và nhượng quyền: Một nghiên cứu về nhượng quyền bán lẻ ở Việt Namvi_VN
    dc.typeArticlevi_VN
    Appears in Collections:Economics and Business


  • Bai 1. Hoang Thi Thu Huong.pdf
    • Size : 779,3 kB

    • Format : Adobe PDF

    • View : 
    • Download :