Full metadata record
DC FieldValueLanguage
dc.contributor.advisorNguyen, Thi Hong Hanh-
dc.contributor.authorNguyen, Van Hung-
dc.date.accessioned2019-10-21T07:44:10Z-
dc.date.available2019-10-21T07:44:10Z-
dc.date.issued2018-
dc.identifier.urihttp://repository.vnu.edu.vn/handle/VNU_123/67912-
dc.description.abstractTelevision Audience Measurement is a popular field of study in the world but quite new for the Vietnam. The objective of the research is introduce a new and effective approach to the study of television audience to help advertiser/media agency/broadcaster understand the audience characteristics, habits, tastes… from which they can build and develop the effective and optimal communications strategies.vi
dc.language.isoenvi
dc.publisherKhoa Quốc tế, ĐHQGHNvi
dc.subjectTelevision Audience Measurementvi
dc.subjectVietnamvi
dc.subjectAdvertisingvi
dc.titleTELEVISION AUDIENCE MEASUREMENT & APPLYING ON ADVERTISING ACTIVITY IN VIETNAMvi
dc.title.alternativeTELEVISION AUDIENCE MEASUREMENT AND APPLYING ON ADVERTISING ACTIVITY IN VIETNAMvi
dc.typeThesisvi
Appears in Collections:IS - Master Thesis


  • TELEVISION AUDIENCE MEASUREMENT & APPLYING ON ADVERTISING...
    • Size : 10,5 MB

    • Format : Adobe PDF

    • View : 
    • Download : 
  • Full metadata record
    DC FieldValueLanguage
    dc.contributor.advisorNguyen, Thi Hong Hanh-
    dc.contributor.authorNguyen, Van Hung-
    dc.date.accessioned2019-10-21T07:44:10Z-
    dc.date.available2019-10-21T07:44:10Z-
    dc.date.issued2018-
    dc.identifier.urihttp://repository.vnu.edu.vn/handle/VNU_123/67912-
    dc.description.abstractTelevision Audience Measurement is a popular field of study in the world but quite new for the Vietnam. The objective of the research is introduce a new and effective approach to the study of television audience to help advertiser/media agency/broadcaster understand the audience characteristics, habits, tastes… from which they can build and develop the effective and optimal communications strategies.vi
    dc.language.isoenvi
    dc.publisherKhoa Quốc tế, ĐHQGHNvi
    dc.subjectTelevision Audience Measurementvi
    dc.subjectVietnamvi
    dc.subjectAdvertisingvi
    dc.titleTELEVISION AUDIENCE MEASUREMENT & APPLYING ON ADVERTISING ACTIVITY IN VIETNAMvi
    dc.title.alternativeTELEVISION AUDIENCE MEASUREMENT AND APPLYING ON ADVERTISING ACTIVITY IN VIETNAMvi
    dc.typeThesisvi
    Appears in Collections:IS - Master Thesis


  • TELEVISION AUDIENCE MEASUREMENT & APPLYING ON ADVERTISING...
    • Size : 10,5 MB

    • Format : Adobe PDF

    • View : 
    • Download :