ArticleAuthors: Dickerson, David; F. Pore, William (2015)
This paper theoretically explores the need for crafting a new framework for crafting a
Vietnamese national competitive strategy, whether in international relations or business, rather than repetitively applying Western derived models from one culture to another. The
recommendations for such a framework put forth herecall for the application of a new cross-cultural strategic model. Dilemma theory is introduced as a means for eliciting and resolving failed geo-political marketing strategies. The recommendations also provide professional practice a tool for synthesizing values between cultures to create a better strategy. The study further implies that transference of a Western model... 
