- Article
Authors: Nguyen, Thi Hong Hanh (2017) - Imprisonment still plays a very important role in the justice systems of each country. Therefore, it is essential for a comparison of Vietnamese and French criminal law to study the provisions of imprisonment. This dissertation explores the factors that affect imprisonment policy, researches legal provisions regarding imprisonment, reviews imprisonment decisions, and provides an overview of the practical execution of imprisonment by Vietnam and the French Republic. On that basis, suggestions are made garnered from the valuable and reasonable experience which the Republic of France has had regarding imprisonment in order to improve criminal law in Vietnam.
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- Final Year Project (FYP)
Authors: Hoang, Dieu Huong; Advisor: Nguyen, Thi Hong Hanh (2017) - The prospect of creating intelligent computers has fascinated many people for as long as computers have been around and, as we shall see in the historic overview, the first hints in the direction of Artificial Intelligence date even before that. But what do we mean by Artificial Intelligence, if even the term intelligence itself is difficult to define? The precise definition and meaning of the word intelligence, and even more so of Artificial Intelligence, is the subject of much discussion and has caused a lot of confusion.
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- Presentation
Authors: Nguyen, Thi Hong Hanh (2020) - This course provides students with the basic of Electronic commerce (EC), the models in EC, and online transactions. This course also provided students with techniques in applying EC tools, technologies, payment system and security in EC transaction. This course will also introduce to students about the EC promoting and E-Retailing.
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- Thesis
Authors: Nguyen, Ba Truong; Advisor: Nguyen, Thi Hong Hanh (2018) - Figure out the students' Enrolment behaviors when choosing a College such as: the process of the Enrolment decision, how do they choose the institution, who mostly affect to their decisions, which sources that they refer to, which industry they like most... Finally, findings will help to understand the students’ insights and therefore will be used for making the Enrolment plan 2019 – 2020 for BTL College.
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- Final Year Project (FYP)
Authors: Nguyen, Ngoc Quynh Trang; Advisor: Nguyen, Thi Hong Hanh (2024) - Livestreaming is more and more developed in social media and e-commerce platforms, which play an important role in promoting sales. Due to livestreaming, more and more customers are more likely to buy products that they don’t have inital buying intention during Shopee’s livestream sessions, which affect negatively to their finance. Therefore, in my research, I studied 5 factors affecting impulse buying decision of Vietnamese customers including: streamer’s credibility, price promotion, promotion time limit, visual appeal, interpersonal interaction. Based on data analysis from 300 Vietnamese customers who has impulse buying behaviour at least one time in Shopee’s livestream, I conclude...
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- Final Year Project (FYP)
Authors: Nguyen, Ngoc Diep; Advisor: Nguyen, Thi Hong Hanh (2019) - The paper found E-commerce Knowledge, Perceived Reputation, Perceived Risk, and Perceived Technology to be the most effective components of the Online Trust; and Online Trust are key influencers of online purchase intention.
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- Thesis
Authors: Le, Hai Nam; Advisor: Tsan, Chia-chi; Nguyen, Thi Hong Hanh (2018) - This study researches about the company Thuong Long join stock company. What aspect the company should focus to compete with other competitors? There is lack of research about critical success factors for this industry in Vietnam. This study use mix research method which including case study and t test analysis. There are 22 cases was analyzed. The result showed that seven critical factors influencing the success of the company. Those factors are: Transportation management, Relationship marketing, Overall product quality, Upgrading staff competencies, New Product development, Reaction to customer needs, Manufacturing.
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- Article
Authors: Nguyen, Thi Hong Hanh; Do, Thi Nhu Trang; Nguyen, Thi Ngoc Lien; Tran, Quang Binh; Do, Nam Khanh; Nguyen, Thi Trung Thu; Le, Thi Tuyet (2019) - The Trp64Arg (rs4994) polymorphism in codon 64 of ADRB3 (beta3-adrenergic receptor) gene is involved in the regulation of energy metabolism. This study optimizes the genotyping method of ADRB3 rs4994 polymorphism and determines the allele and genotype frequencies of this polymorphism in 3-5 years old children in Hanoi. A cross-sectional study was conducted on 100 three-to-five-year-old Hanoi children, using DNA extraction method from cheek mucosa cells. The genotyping of this polymorphism was performed by polymerase chain reaction and restriction fragment length polymorphism (PCR-RFLP) method. The study optimized the method of genotyping of ADRB3 rs4994 polymorphism with Mval enzyme. ...
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- Article
Authors: Nguyen, Thi Phuong Thao; Nguyen, Thi Thu; Nguyen, Thi Hong Hanh (2019) - Mesona chiensis Benth. is a natural and safe pharmaceutical ingredient with many nutrients and special medical functions. The aim of this study was to investigate the prevention and treatment effect of ethanol extract from Mesona chiensis Benth. on the plasma lipid concentration of high fat diet-induced obesity mice. Male white mice (Mus musculus) 5 - 6 weeks of age were fed a high-fat diet including standard pellets (65% in weight) and boiled lard (35% in weight) for 6 weeks model obese mice. The study was divided into 2 periods: the prevention period for 4 weeks and the treatment period for 15 days. Prevention group (normal-weight mice) received ethanol extract of Mesona chinensis B...
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- Article
Authors: Bui, Thi Thu Trang; Nguyen, Thi Hong Hanh (2017) - This study analyses the impacts of climate change on rice production and adaptation in Nui Thanh district, Quang Nam province. This study pursues to seek following queries including forecast future rainfall, temperature, rice yield, and analyze adaptation measures to improve rice production under different climate change scenarios in Nui Thanh district, Quang Nam province, Vietnam. The study was based on firstly identification of the problem in the study area followed by collection of secondary data on weather, soil characteristics and crop management. Then the downscaling model was used to predict the temperature and precipitation of the study area in the future by A2 and B2 scenario...
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- Thesis
Authors: Nguyễn, Thị Hồng; Advisor: Nguyen, Thi Hong Hanh (2021) - The study is developed with the main objective of enhancing the customer service at
TPBank‟s Live Bank. The customer service quality is measured through five factors,
namely tangibles, reliability, responsiveness, staff quality, and easy to use. The author
collects the data from 140 Live Bank customers and they provided the assessment
related to each aspect of customer service quality as well as their satisfaction and
loyalty. The author proposed 11 hypotheses and they validate the effects of these five factors
on customer satisfaction and customer loyalty as well as the effect of customer
satisfaction on customer loyalty. The author performs multiple linear regression and it i...
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- Presentation
Authors: Nguyen, Thi Hong Hanh (2020) - This course helps students understand and grasp the knowledge necessary to design and implement a marketing research project, including: identifying and specifying the research subject, designing research projects, identifying data resources, research methods (qualitative and quantitative), techniques to gather information (design of interview guidelines, multiple choice questionnaires, measuring tools, sampling methods, etc.), data analysis (basic statistical measurement and analysis of quantitative data), reporting the results of research for marketing decision making.
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- Presentation
Authors: Nguyen, Thi Hong Hanh (2020) - This course equips students with the knowledge related to the nature, role and methods to develop a marketing strategy, generalize and link previous knowledge of marketing to a strategic marketing plan.
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- Thesis
Authors: Hoang, Thi Van Anh; Advisor: Nguyen, Thi Hong Hanh (2018) - The output of this essay play an important role in business activities of Hoa Quan company. It provides Hoa Quan an over view about automotive film market with market insight (market size, market share, product and competitors, …) and customer insight. This essay also proposes to Hoa Quan a communication plan to approach target customers and activities to support sales team reach sales target.
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- Article
Authors: Nguyen, Thi Hong Hanh (2017) - An evaluation study on the ability of mangrove Sonneratia caseolaris aged 10, 11, and 13 years old in the coastal area of Tien Lang district, Hai Phong city in carbon sequestration in standing biomass following the guidance of IPCC (2006) was conducted to provide a basis for assessing the role of Sonneratia caseolaris plantation in greenhouse gas reduction and climate change response as well as to provide a scientific basis and information for international negotiations under programs of greenhouse gas reduction such as REDD and REDD+ program,; the study is based on the total and component (leaves, stems, branches and roots) biomass of 72 S. caseolaris sample trees collected from 9 ...
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- Article
Authors: Nguyen, Thi Hong Hanh (2018-07) - Cạnh tranh trong ngành Hàng không rất khốc liệt. Một công ty phải cạnh tranh với công ty trong nước và công ty quốc tế. Dịch vụ hàng không là loại dịch vụ thường được sử dụng nhiều lần theo nhu cầu sử dụng của mỗi khách. Vì vậy, việc giữ chân khác hàng là vô cùng quan trọng. Tuy nhiên, đến nay vẫn chưa có những nghiên cứu về nhân tố ảnh hưởng đến sự trung thành của khách hàng trong ngành Hàng không. Bài nghiên cứu này nhằm tìm kiếm những nhân tố ảnh hưởng đến lòng trung thành bằng phương pháp định lượng, qua phân tích dữ liệu từ bảng hỏi thu thập tại Việt Nam. Kết quả cho thấy: giá trị cá nhân, giá trị dịch vụ góp phần rất quan trọng ảnh hưởng đến sự trung thành của khách hàng; không ...
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- Thesis
Authors: Nguyen, Van Hung; Advisor: Nguyen, Thi Hong Hanh (2018) - Television Audience Measurement is a popular field of study in the world but quite new for the Vietnam. The objective of the research is introduce a new and effective approach to the study of television audience to help advertiser/media agency/broadcaster understand the audience characteristics, habits, tastes… from which they can build and develop the effective and optimal communications strategies.
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