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Browsing by Author Nguyen, Thi Huong Lien

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  • Final Year Project (FYP)

  • Application Of Facebook Marketing

    • Authors: Nguyen, Ngoc Quan;  Advisor: Nguyen, Thi Huong Lien (2016)

  • Facebook Marketing should be considered as the youngest one in term of marketing channels, but have created enormous influences and become one of the most-used marketing channels nowadays. Because of the late appearance in marketing world, how to understand and use Facebook channel in any marketing campaigns is still a big challenge for any organizations. This Thesis and the author ambiguously aim to illustrate Facebook Channel and the mechanism of it through a “easy-to-understand” model which will serve as a base entry to Facebook marketing, specially Facebook Fanpage for any organizations to apply it in their Marketing campaigns. The model was built on many Facebook concepts from va...
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  • Final Year Project (FYP)

  • Assessing The Usability Of Markus Website

    • Authors: Hoang, Thi Chang;  Advisor: Nguyen, Thi Huong Lien (2016)

  • Internet is much more important nowadays which new business environment is. Every entrepreneur has its own website to present themselves, communicate and cooperate with stake holder. An efficiency website contributes to the success of entrepreneur. This study aim to evaluate the usability of Markus website on user’s perception to learn how satisfaction the website serve user. The usability would be studied based on Wammi model with two tools: questionnaire evaluation and performance evaluation. The result of this study will answer how well it satisfy customer, it meet the expectation of Markus. The result of the study show that Markus website score a good point at usability. B...
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  • Thesis

  • Business strategy development for retail banking services in BIDV Hai Ba Trung

    • Authors: Hoang, Thi Ngoc Nhung;  Advisor: Nguyen, Thi Huong Lien (2021)

  • Chapter 1: Introduction: In this chapter, background of banking industry and policies of BIDV Hai Ba Trung relating to retail banking services will be clarified. The proposal of research scope and subject are also mentioned in this chapter. Chapter 2: Literature Review: Chapter 2 is developed for the purpose of collecting scientific research related to previous retail banking services. These departmental studies are the premise for the development of the thesis. Specifically, this chapter explores concept of business strategy and determines key criteria of retail banking services. 11 Chapter 3: Methodology: In this chapter, the researcher will analyze the suitable methods for the rese...
  • item.jpg
  • Final Year Project (FYP)

  • Financial Analysis In Ceo & Cio Club ( Idg Vn )

    • Authors: Tran , Van Hieu;  Advisor: Nguyen, Thi Huong Lien (2015)

  • Finance is the bone in every company’s activities. The health of finance will affect every activities in any aspect of company. It is important to understand the finance situation and how is it? What strengths and weaknesses of finance situation. One of the tool to do that is financial analysis.This work dealt with the financial analysis of a company, CEO & CIO club. The purpose of this thesis was to assess the financial situation of the company in the years between 2011 and 2014, by using various tools of financial statement analysis:horizontal analysis, vertical analysis and ratio analysis in order to recommend necessary precaution for company’s economic improvements. The whole work...
  • A multinomial logit model and the direction of monetary policy in Vietnam.pdf.jpg
  • Article

  • A multinomial logit model and the direction of monetary policy in Vietnam

    • Authors: Nguyen, Thi Huong Lien (2015)

  • Using both monthly and quarterly data of Vietnam over the period 2000-2008, this study attempted to investigate the effects of several regressor variables - namely the output gap, inflation gap, exchange rate and the ratio of trade balance over nominal GDP - on the choice of the State Bank of Vietnam between discrete alternatives...
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  • Conference Paper

  • OVERVIEW OF RESEARCH STUDIES ON THE FACTORS AFFECTING AUDIT OPINION ON FINANCIAL STATEMENT OF LISTED COMPANIES

    • Authors: Do, Quynh Chi; Dinh, The Hung; Nguyen, Thi Huong Lien (2020)

  • Audit opinion is significantly important information and affects decision making of investors and various stakeholders. Based on literature review, this paper summarizes the results of foreign and Vietnamese studies on the factors affecting external audit opinion on financial statements of listed companies. These factors can be classified into three categories including auditor related factors such as audit firm size, audit term and independence of auditors; firm related factors such as financial ratios, audited firm size, growth of firms, time listed, quality of corporate governance; and other factors such as change of accounting standards, previous year audit opinion, audit report ...

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Browsing by Author Nguyen, Thi Huong Lien

Jump to: 0-9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
or enter first few letters:  
Showing results 1 to 7 of 7
  • item.jpg
  • Final Year Project (FYP)

  • Application Of Facebook Marketing

    • Authors: Nguyen, Ngoc Quan;  Advisor: Nguyen, Thi Huong Lien (2016)

  • Facebook Marketing should be considered as the youngest one in term of marketing channels, but have created enormous influences and become one of the most-used marketing channels nowadays. Because of the late appearance in marketing world, how to understand and use Facebook channel in any marketing campaigns is still a big challenge for any organizations. This Thesis and the author ambiguously aim to illustrate Facebook Channel and the mechanism of it through a “easy-to-understand” model which will serve as a base entry to Facebook marketing, specially Facebook Fanpage for any organizations to apply it in their Marketing campaigns. The model was built on many Facebook concepts from va...
  • item.jpg
  • Final Year Project (FYP)

  • Assessing The Usability Of Markus Website

    • Authors: Hoang, Thi Chang;  Advisor: Nguyen, Thi Huong Lien (2016)

  • Internet is much more important nowadays which new business environment is. Every entrepreneur has its own website to present themselves, communicate and cooperate with stake holder. An efficiency website contributes to the success of entrepreneur. This study aim to evaluate the usability of Markus website on user’s perception to learn how satisfaction the website serve user. The usability would be studied based on Wammi model with two tools: questionnaire evaluation and performance evaluation. The result of this study will answer how well it satisfy customer, it meet the expectation of Markus. The result of the study show that Markus website score a good point at usability. B...
  • item.jpg
  • Thesis

  • Business strategy development for retail banking services in BIDV Hai Ba Trung

    • Authors: Hoang, Thi Ngoc Nhung;  Advisor: Nguyen, Thi Huong Lien (2021)

  • Chapter 1: Introduction: In this chapter, background of banking industry and policies of BIDV Hai Ba Trung relating to retail banking services will be clarified. The proposal of research scope and subject are also mentioned in this chapter. Chapter 2: Literature Review: Chapter 2 is developed for the purpose of collecting scientific research related to previous retail banking services. These departmental studies are the premise for the development of the thesis. Specifically, this chapter explores concept of business strategy and determines key criteria of retail banking services. 11 Chapter 3: Methodology: In this chapter, the researcher will analyze the suitable methods for the rese...
  • item.jpg
  • Final Year Project (FYP)

  • Financial Analysis In Ceo & Cio Club ( Idg Vn )

    • Authors: Tran , Van Hieu;  Advisor: Nguyen, Thi Huong Lien (2015)

  • Finance is the bone in every company’s activities. The health of finance will affect every activities in any aspect of company. It is important to understand the finance situation and how is it? What strengths and weaknesses of finance situation. One of the tool to do that is financial analysis.This work dealt with the financial analysis of a company, CEO & CIO club. The purpose of this thesis was to assess the financial situation of the company in the years between 2011 and 2014, by using various tools of financial statement analysis:horizontal analysis, vertical analysis and ratio analysis in order to recommend necessary precaution for company’s economic improvements. The whole work...
  • A multinomial logit model and the direction of monetary policy in Vietnam.pdf.jpg
  • Article

  • A multinomial logit model and the direction of monetary policy in Vietnam

    • Authors: Nguyen, Thi Huong Lien (2015)

  • Using both monthly and quarterly data of Vietnam over the period 2000-2008, this study attempted to investigate the effects of several regressor variables - namely the output gap, inflation gap, exchange rate and the ratio of trade balance over nominal GDP - on the choice of the State Bank of Vietnam between discrete alternatives...
  • item.jpg
  • Conference Paper

  • OVERVIEW OF RESEARCH STUDIES ON THE FACTORS AFFECTING AUDIT OPINION ON FINANCIAL STATEMENT OF LISTED COMPANIES

    • Authors: Do, Quynh Chi; Dinh, The Hung; Nguyen, Thi Huong Lien (2020)

  • Audit opinion is significantly important information and affects decision making of investors and various stakeholders. Based on literature review, this paper summarizes the results of foreign and Vietnamese studies on the factors affecting external audit opinion on financial statements of listed companies. These factors can be classified into three categories including auditor related factors such as audit firm size, audit term and independence of auditors; firm related factors such as financial ratios, audited firm size, growth of firms, time listed, quality of corporate governance; and other factors such as change of accounting standards, previous year audit opinion, audit report ...