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Browsing by Author Phung, Xuan Nha

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  • Brand integration practices in mergers and acquisitions.pdf.jpg
  • Article

  • Brand integration practices in mergers and acquisitions

    • Authors: Vu, Anh Dung; Phung, Xuan Nha; Pham, Duc Thuan (2009)

  • This paper aims to capture and systematize practices which have been proven good skills, tactics, methods, and techniques at effectively and efficiently delivering particular outcomes behind the integration of brands in various mergers and acquisitions (M&As). These practices can be shared and learned to improve the success of brand integration in future M&As.The paper adopts the case-study method by interviewing companies which have been involved in M&As.Twenty practices are identified and defined from ten M&A events within six case companies (those are multinational corporations). Thesepractices are further classified into eight major clusters acc...
  • 2915-1-5274-1-10-20161128.pdf.jpg
  • Article

  • Foreign direct investment in Vietnam - The case of American firms

    • Authors: Phung, Xuan Nha (2004)

  • In recent years American firms have rapidly increased their presence among foreign firms in Vietnam. By 1999, American investment was among the top ten largest in Vietnam. By the end of 2003, there were about 400 American firms in Vietnam with a total registered capital amounting to US$1308 million, accounting for 3.54% of the total registered FDI in Vietnam (MPI report, September 2003). However, compared with other foreign investors in Vietnam, American investors do not appear to be very successful and they went out of the top ten largest in Vietnam by the end of 2003.
  • UEB_00025.pdf.jpg
  • Thesis

  • Participatory planning - A case study in Lao Cai province

    • Authors: Ha, Duc Quang; Ly, Binh Minh; Dinh, Van Tho;  Advisor: Phung, Xuan Nha; Erik Svard, Sven (2012)

  • Chapter 1: Theoretical framework of participatory planning. Chapter 2: Current status of participatory planning in Lao Cai. Chapter 3: Some major solutions to improve participatory planning in Lao Cai in the future.

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Browsing by Author Phung, Xuan Nha

Jump to: 0-9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
or enter first few letters:  
Showing results 1 to 3 of 3
  • Brand integration practices in mergers and acquisitions.pdf.jpg
  • Article

  • Brand integration practices in mergers and acquisitions

    • Authors: Vu, Anh Dung; Phung, Xuan Nha; Pham, Duc Thuan (2009)

  • This paper aims to capture and systematize practices which have been proven good skills, tactics, methods, and techniques at effectively and efficiently delivering particular outcomes behind the integration of brands in various mergers and acquisitions (M&As). These practices can be shared and learned to improve the success of brand integration in future M&As.The paper adopts the case-study method by interviewing companies which have been involved in M&As.Twenty practices are identified and defined from ten M&A events within six case companies (those are multinational corporations). Thesepractices are further classified into eight major clusters acc...
  • 2915-1-5274-1-10-20161128.pdf.jpg
  • Article

  • Foreign direct investment in Vietnam - The case of American firms

    • Authors: Phung, Xuan Nha (2004)

  • In recent years American firms have rapidly increased their presence among foreign firms in Vietnam. By 1999, American investment was among the top ten largest in Vietnam. By the end of 2003, there were about 400 American firms in Vietnam with a total registered capital amounting to US$1308 million, accounting for 3.54% of the total registered FDI in Vietnam (MPI report, September 2003). However, compared with other foreign investors in Vietnam, American investors do not appear to be very successful and they went out of the top ten largest in Vietnam by the end of 2003.
  • UEB_00025.pdf.jpg
  • Thesis

  • Participatory planning - A case study in Lao Cai province

    • Authors: Ha, Duc Quang; Ly, Binh Minh; Dinh, Van Tho;  Advisor: Phung, Xuan Nha; Erik Svard, Sven (2012)

  • Chapter 1: Theoretical framework of participatory planning. Chapter 2: Current status of participatory planning in Lao Cai. Chapter 3: Some major solutions to improve participatory planning in Lao Cai in the future.