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Browsing by Author Vu, Anh Dung

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  • 00051000359.pdf.jpg
  • Theses

  • Assessing the effect of green marketing message on customer’s purchase intention

    • Authors: Đỗ, Như Chinh;  Advisor: Vu, Anh Dung; Matsui, Yoshiki (2019)

  • This study aims to explore the effect of green or environmental marketing message on customer‟s purchase intention. The author also investigates whether or not shopping orientation of the customer moderates the relation between green marketing message and purchase intention. Between-subject design was utilized for this investigation. Different groups were presented a hypothetical marketing message developed by the author (the message is different among the three groups). The study found a higher level of purchase intention for the group exposed to the message containing both personal and environmental benefits compared to the group exposed to the personal benefits. Shopping or...
  • Brand and product integration in horizontal mergers and acquisitions.pdf.jpg
  • Article

  • Brand and product integration in horizontal mergers and acquisitions

    • Authors: Vu, Anh Dung; Shi, Yougjiang; Gregory, Mike (2010)

  • The paper aims to understand intergration of brands and products after Mergers and Acquisitions. The paper identifies four different stratrgies for intergrating bands and products. These strategies act as strategic directions for firms to follow and to intergrate bands and products in post-horizontal M and As in order to creat and deliver value and competiveness.
  • Brand integration practices in mergers and acquisitions.pdf.jpg
  • Article

  • Brand integration practices in mergers and acquisitions

    • Authors: Vu, Anh Dung; Phung, Xuan Nha; Pham, Duc Thuan (2009)

  • This paper aims to capture and systematize practices which have been proven good skills, tactics, methods, and techniques at effectively and efficiently delivering particular outcomes behind the integration of brands in various mergers and acquisitions (M&As). These practices can be shared and learned to improve the success of brand integration in future M&As.The paper adopts the case-study method by interviewing companies which have been involved in M&As.Twenty practices are identified and defined from ten M&A events within six case companies (those are multinational corporations). Thesepractices are further classified into eight major clusters acc...
  • 00051000310.pdf.jpg
  • Thesis

  • Factors influencing the attraction of R&D-Related FDI of Japanese MNCS to Vietnam : Luận văn ThS. Kinh doanh: 603401

    • Authors: Hoang, Thi Hong Hanh;  Advisor: Vu, Anh Dung (2018)

  • In recent decades, a rapid growth in international R&D investment of MNCs is witnessed in non-traditional host countries (Hurtado-Torres, Aragón-Correa, & Ortiz-de-Mandojana, 2018), which are developing countries with a huge of advantages in the cost and human resources, and Japanese MNCs are not exception. Japanese MNCs are increasingly investing in ASEAN (Tejima, 2002), and Japanese FDI in Vietnam is always in the top position compared to FDI from other countries. Therefore, with the expectation of attracting FDI projects related to R&D to bring Vietnam not only to become a major outsourcing hub in the world, but also a place for new scientific inventions, it is necessary fo...
  • Strategic Framework for Brand Intergration in Horizontal Mergers and Acquisitions.pdf.jpg
  • Article

  • Strategic Framework for Brand Intergration in Horizontal Mergers and Acquisitions

    • Authors: Vu, Anh Dung; Shi, Yọngi (2009)

  • The paper airms to provide both academics and prni, litinners a strategic framewnri-c Atr integraiing brands in horizonuil mergers and acquisitions in order lo tTeale and deliver value. Design, methodology, approach. A conceptual framework developed from a review ol the existing literanire and pilot case studies.
  • 00051000542.pdf.jpg
  • Thesis

  • The impact of entrepreneurship Education on the Entrepreneurial mindset of Students: evidence from business Discipline at Vietnam national University, Hanoi

    • Authors: Đo, Huyen Trang;  Advisor: Vu, Anh Dung; Hiroshi, Morita (2020)

  • In recent years entrepreneurship has had a positive impact on restructuring the economy, the labor structure and improving the competitiveness of the economy. With the supportive policies of the government, improving the quality of entrepreneurship education becomes an important task for universities. Furthermore, policies of the government have been implemented, entrepreneurship training activities have been held in several universities in Vietnam. However, this topic is quite new in academic research. With the aim of helping universities, educational policy makers have more resources and understand more about the various elements of entrepreneurship education and its impact no...
  • 00051000544.pdf.jpg
  • Thesis

  • The impact of service quality and Cost on logistics service Outsourcing by vietnamese Manufacturing enterprises

    • Authors: Nguyen, Thi Hương Giang;  Advisor: Yoshikim, Matsui; Vu, Anh Dung (2020)

  • The impact of service quality and Cost on logistics service Outsourcing by vietnamese Manufacturing enterprises, Chapter 1: Introduction This chapter provides information on research, including the motivation of research, the research objective and the research scope. Chapter 2: Literature review This chapter will firstly introduce the relevant definitions. Next is a summary of related studies from which the research questions, hypotheses and initial research models will be developed. Chapter 3: Research methodology This chapter discusses the research design, the method used, and the data collection procedure. Chapter 4: Data analysis This chapter describes the analysis of the d...

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Browsing by Author Vu, Anh Dung

Jump to: 0-9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
or enter first few letters:  
Showing results 1 to 8 of 8
  • 00051000359.pdf.jpg
  • Theses

  • Assessing the effect of green marketing message on customer’s purchase intention

    • Authors: Đỗ, Như Chinh;  Advisor: Vu, Anh Dung; Matsui, Yoshiki (2019)

  • This study aims to explore the effect of green or environmental marketing message on customer‟s purchase intention. The author also investigates whether or not shopping orientation of the customer moderates the relation between green marketing message and purchase intention. Between-subject design was utilized for this investigation. Different groups were presented a hypothetical marketing message developed by the author (the message is different among the three groups). The study found a higher level of purchase intention for the group exposed to the message containing both personal and environmental benefits compared to the group exposed to the personal benefits. Shopping or...
  • Brand and product integration in horizontal mergers and acquisitions.pdf.jpg
  • Article

  • Brand and product integration in horizontal mergers and acquisitions

    • Authors: Vu, Anh Dung; Shi, Yougjiang; Gregory, Mike (2010)

  • The paper aims to understand intergration of brands and products after Mergers and Acquisitions. The paper identifies four different stratrgies for intergrating bands and products. These strategies act as strategic directions for firms to follow and to intergrate bands and products in post-horizontal M and As in order to creat and deliver value and competiveness.
  • Brand integration practices in mergers and acquisitions.pdf.jpg
  • Article

  • Brand integration practices in mergers and acquisitions

    • Authors: Vu, Anh Dung; Phung, Xuan Nha; Pham, Duc Thuan (2009)

  • This paper aims to capture and systematize practices which have been proven good skills, tactics, methods, and techniques at effectively and efficiently delivering particular outcomes behind the integration of brands in various mergers and acquisitions (M&As). These practices can be shared and learned to improve the success of brand integration in future M&As.The paper adopts the case-study method by interviewing companies which have been involved in M&As.Twenty practices are identified and defined from ten M&A events within six case companies (those are multinational corporations). Thesepractices are further classified into eight major clusters acc...
  • 00051000310.pdf.jpg
  • Thesis

  • Factors influencing the attraction of R&D-Related FDI of Japanese MNCS to Vietnam : Luận văn ThS. Kinh doanh: 603401

    • Authors: Hoang, Thi Hong Hanh;  Advisor: Vu, Anh Dung (2018)

  • In recent decades, a rapid growth in international R&D investment of MNCs is witnessed in non-traditional host countries (Hurtado-Torres, Aragón-Correa, & Ortiz-de-Mandojana, 2018), which are developing countries with a huge of advantages in the cost and human resources, and Japanese MNCs are not exception. Japanese MNCs are increasingly investing in ASEAN (Tejima, 2002), and Japanese FDI in Vietnam is always in the top position compared to FDI from other countries. Therefore, with the expectation of attracting FDI projects related to R&D to bring Vietnam not only to become a major outsourcing hub in the world, but also a place for new scientific inventions, it is necessary fo...
  • Strategic Framework for Brand Intergration in Horizontal Mergers and Acquisitions.pdf.jpg
  • Article

  • Strategic Framework for Brand Intergration in Horizontal Mergers and Acquisitions

    • Authors: Vu, Anh Dung; Shi, Yọngi (2009)

  • The paper airms to provide both academics and prni, litinners a strategic framewnri-c Atr integraiing brands in horizonuil mergers and acquisitions in order lo tTeale and deliver value. Design, methodology, approach. A conceptual framework developed from a review ol the existing literanire and pilot case studies.
  • 00051000542.pdf.jpg
  • Thesis

  • The impact of entrepreneurship Education on the Entrepreneurial mindset of Students: evidence from business Discipline at Vietnam national University, Hanoi

    • Authors: Đo, Huyen Trang;  Advisor: Vu, Anh Dung; Hiroshi, Morita (2020)

  • In recent years entrepreneurship has had a positive impact on restructuring the economy, the labor structure and improving the competitiveness of the economy. With the supportive policies of the government, improving the quality of entrepreneurship education becomes an important task for universities. Furthermore, policies of the government have been implemented, entrepreneurship training activities have been held in several universities in Vietnam. However, this topic is quite new in academic research. With the aim of helping universities, educational policy makers have more resources and understand more about the various elements of entrepreneurship education and its impact no...
  • 00051000544.pdf.jpg
  • Thesis

  • The impact of service quality and Cost on logistics service Outsourcing by vietnamese Manufacturing enterprises

    • Authors: Nguyen, Thi Hương Giang;  Advisor: Yoshikim, Matsui; Vu, Anh Dung (2020)

  • The impact of service quality and Cost on logistics service Outsourcing by vietnamese Manufacturing enterprises, Chapter 1: Introduction This chapter provides information on research, including the motivation of research, the research objective and the research scope. Chapter 2: Literature review This chapter will firstly introduce the relevant definitions. Next is a summary of related studies from which the research questions, hypotheses and initial research models will be developed. Chapter 3: Research methodology This chapter discusses the research design, the method used, and the data collection procedure. Chapter 4: Data analysis This chapter describes the analysis of the d...