- Thesis
Authors: Hoàng, Thị Mỵ; Advisor: Đỗ, Thị Mai Thanh (2010) - This thesis was carried out to provide a cross –cultural comparison of speech behavior in English and Vietnamese in the act of requesting, with the focus on the popularity of redundancy and economicality in requesting; and the link between the addresser’s/ addressee’s gender and relative age and the use of lexico modal makers seen as redundancy – creating factors. A questionnaire was designed consisting of 3 situations to collect data from 100 students (50 from Vietnam and 50 from English –speaking countries) with the evenly distributed number of males and females. The collected data were categorized into 4 groups of communicative partner: same sex but younger, same sex but older, opp...
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- Thesis
Authors: Nguyễn, Thị Tố Loan; Advisor: Đỗ, Thị Mai Thanh (2010) - It is a tendency that L2 speakers exhibit the impact of their native language and culture on their acquisition and performance of an additional language. Therefore, transfer of L1 pragmatic transfer is an appealing subject to study.; M.A Thesis Englíh Linguistics -- University of Foreign Languages and International studies. Vietnam National University, Hanoi, 2010; Electronic Resources
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- Thesis
Authors: Nguyễn, Thị Hằng; Advisor: Đỗ, Thị Mai Thanh (2012) - Language is the carrier of culture and is inseparable from culture. It symbolizes culture. Therefore, the interrelationship between them is indispensable. The thesis is concerned with the contribution and incorporation of the teaching of culture.
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- Thesis
Authors: Tạ, Thị Kim Ngôn; Advisor: Đỗ, Thị Mai Thanh (2011) - Mastering a new language does not only consist of the ability to master its system of linguistic forms but also the ability to use them appropriately. This is because languages differ from one another not only in their system of phonology, syntax and lexic (...)
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- Final Year Project (FYP)
Authors: Nguyễn, Thị Loan; Advisor: Đỗ, Thị Mai Thanh (2015) - The study realizes the reflection of American cultural values in American Mastechef season 5 and some implications of making use of this
reality show to teach and learn about intercultural communication. Qualitative approach is used to help the researcher collect an in-depth
understanding of people's behaviour and language use in the chosen episode. Observation is the main data collection instrument. The process of data collection includes three phases: selecting and recording the episode transcribing and watching, observing and taking notes and comparing the
check list of the American cultural values in theoretical background.There are two stages in data analysis procedure: identi...
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- Final Year Project (FYP)
Authors: Đinh, Kim Anh; Advisor: Đỗ, Thị Mai Thanh (2014) - The agreeableness of film in general and series film in particular in cultural perspective is the main inspiration of this research. This
study is aimed at the realization of reflection of American cultural values in the series “Glee” and the implication of the usefulness of
films in understanding Cross – Culture Communication To satisfy these research objectives, several instruments, are utilized effectively by the author. This study study employs qualitative method with the two main instruments. Film analysis and observation are likely to be recognized as the most notable instrument which assists the author to reach the majority of research objectives. It is revealed in the study ...
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- Final Year Project (FYP)
Authors: Đoàn, Ngọc Anh; Advisor: Đỗ, Thị Mai Thanh (2012) - This thesis focuses on the similarities and differences in the speech act of comforting among students in American and Vietnamese cultures. The objectives of the present study are to investigate: (i) what topics Vietnamese and American students suggest comforting in their culture, (ii) what comforting strategies Vietnamese and American students use in the situations studied, (iii) what and how socio-cultural factors; namely gender and relationship affect the choice of Vietnamese and American students’ comforting strategies in the situations studied. Topics and strategies realized for comforting are analyzed with data taken from two questionnaires for the Vietnamese and the English st...
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- Final Year Project (FYP)
Authors: Hoàng, Thị Thu Hiền; Advisor: Đỗ, Thị Mai Thanh (2015) - Unilever is the object of many studies. However, they just have been focus on economics field and business. My research focuses on cultural adaptation of Unilever in advertising in Vietnam and America markets. The aim of the study is finding out typical cultural values reflected in TV commercials by Unilever Vietnam and Unilever American. The data used for this study are taken from ten TV commercials which were broadcasted in the two studies countries. Qualitative content analysis is used for observation data. The process of data analysis goes through 3 stages: selection of video categories, each advertisement is carefully observed. Evidences for each video are analyzed to find out cu...
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- Thesis
Authors: Cao, Thị Hậu; Advisor: Đỗ, Thị Mai Thanh (2009) - The very first aim of this study
is to find out
the ways
to ex
press different polite strategies
to hide
bad feelings
in
American
English and Vietnamese
.
The
second
purpose is to
compare
the different strategies of hiding bad feelings used by different gender of two
ethnic
groups: Vietnamese females vs. males, and Ame
rican females vs. males.
Thanks to
these findings, some suggestions for successful communication will be given. The study is,
therefore, conducted with the hope of contributing to the socio
-
cultural aspects of spoken
English communication for the avoidance
or at least the reduction of
communic...
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- Thesis
Authors: Hà, Thị Thọ Anh; Advisor: Đỗ, Thị Mai Thanh (2011) - British English and Vietnamese have their own valuable treasures of idioms as well as their great values of culture and language that are handed down and enriched from generation to generation. Idiomatic expressions, an interesting form of language and cul (...)
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- Final Year Project (FYP)
Authors: Nguyễn, Phúc Cẩm Nhi; Advisor: Đỗ, Thị Mai Thanh (2019) - The research aims to seek investigation into two main areas: the manifestation of intercultural sensitivity and the changes regarding personal growth experienced by Vietnamese university students doing short-term exchange in ASEAN countries. In order to achieve the established targets, qualitive approach was adopted for data collection and analysis. Specifically, the researcher utilized three data collection instruments namely questionnaire, interview and documents analysis. Data obtained through these methods were closely examined using content analysis approach. In the end, the researcher was able to generate several conclusions based on the analyzed data. In terms of intercultural ...
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- Final Year Project (FYP)
Authors: Nguyễn, Thị Minh Phương; Advisor: Đỗ, Thị Mai Thanh (2015) - In the era of globalization, understanding of cultural value helps people to increase self-awareness and promote effective relationship in working environment. Among six cultural dimensions introduced by Hofstede et al. (2010), Power Distance dimension plays an important part in expressing equality among people in society. The study on Subordinates‟ perceptions of Power Distance in Vietnam
governmental institutions draws a picture of characteristics of Power Distance culture and its effects on the working environment. Thirty Vietnamese subordinates were chosen to participate in the structured questionnaire and six members among them took part in the in-depth semi-structured interview...
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- Final Year Project (FYP)
Authors: Nguyễn, Thanh Phương; Advisor: Đỗ, Thị Mai Thanh (2019) - This qualitative research project studies the way in which the Vietnamese queer youth (including lesbian, gay, bisexual, transgender, queer, and genderqueer) conceptualize their identities, and the interplay between their self-conceptualization, gender performance, and their interpretation of roles in relationships. The collected data involves qualitative interviews conducted on nine young queer people in Vietnam. This research also includes the author’s observations and notes on the interactions with the informants in interview settings and on their social media profiles. Data from semistructured interviews suggests that many informants only loosely follow the model of homonormativit...
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- Final Year Project (FYP)
Authors: Phùng, Thị Minh Trang; Advisor: Đỗ, Thị Mai Thanh (2012) - In the light of theoretical background of speech act, politeness in the light of cross-cultural communication, this study investigates the cultural transfer on the way Vietnamese students of English offer English invitations. Data in this study are gathered via questionnaires. For the purpose of investigating the dimensions thoroughly, the communicating partners’ social parameters such as gender, age, and relationship among interlocutors are taken into consideration. The findings of all the investigated aspects are presented in the light of cross cultural communication. The common belief is reassured that the influence of Vietnamese language on the adoption of Asking assistance in Eng...
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- Final Year Project (FYP)
Authors: Nguyễn, Thị Hà Anh; Advisor: Đỗ, Thị Mai Thanh (2016) - The cooperation between Greenwich University and FPT University since 2010 has opened a new door for African students who want to take higher education on technology and business. Among them Nigerians are dominant and the number of them coming to Hanoi to study is on the rise. This study was conducted in a hope of investigating the adaptation process of these students to life in Hanoi, thus promoting mutual understanding among all the involved parties: Nigerians, Vietnamese, course designers and student services. Six students from different majors and campus of FPT were chosen to take part in the semi-structured interviews which lasted up to half an hour. The results suggested that th...
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- Final Year Project (FYP)
Authors: Hoa, Huyền Trang; Advisor: Đỗ, Thị Mai Thanh (2014) - Nowadays, with the development of the market, people are possibly approaching different kinds of TV advertisements from both internal and external
cultures which are aimed at influencing their attitudes towards a wide range of products. Together with the development of modern multimedia, this spread varies the reflection of cultural characteristics in these TV advertisements. The study focuses on the reflection of Individualism and Collectivism in American and Vietnamese television advertisements. The features of Individualism and Collectivism will be assessed on the previous theories of some famous theorists
and researchers. To investigate these cultural reflections, 10 American TV...
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- Final Year Project (FYP)
Authors: Hoa, Huyền Trang; Advisor: Đỗ, Thị Mai Thanh (2014) - Nowadays, with the development of the market, people are possibly approaching different kinds of TV advertisements from both internal and external cultures which are aimed at influencing their attitudes towards a wide range of products. Together with the development of modern multimedia, this spread varies the reflection of cultural characteristics in these TV advertisements. The study focuses on the reflection of Individualism and Collectivism in American and Vietnamese television advertisements. The features of Individualism and Collectivism will be assessed on the previous theories of some famous theorists and researchers. To investigate these cultural reflections, 10 American TV a...
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