ThesisAuthors: Kiều, Thị Lệ; Advisor: Nguyễn, Thị Minh Tâm (2019)
The study aims to explore the generic structure potential (GSP) of a typeof content marketing blog posts –instructional blog posts -in English and Vietnamese. In order to reach this aim, three objectives are set out as below: to explore the generic structure potential of instructional blog posts in English; to explore the generic structure potential of instructional blog posts in Vietnamese; to identify the similarities and differences between the generic structure potential of instructional blog posts in English and Vietnamese 
