EssayAuthors: Nguyen, Quang Duy; Nguyen, Ngoc Lan; Nguyen, Thi Tuyet Vi; Advisor: Bui, My Trinh (2024)
Artificial intelligence is transforming the online shopping industry. Some retailers offer AI-enabled voice assistants to facilitate online shoppers. AI-enabled voice assistants, as one of the most prevalent AI technologies, are poised to alter customers‘ purchasing experiences yet we have a limited grasp of their effects on enhancing the purchase intentions of online shoppers. This study employs a novel theoretical model grounded in consumer innovativeness, broaden-and-built theory, and stimulus-organism-response model to investigate the impact of motivated consumer innovativeness to use AI-enabled voice assistants on online shoppers‘ purchase intentions and awe experience. The model... 
