Advanced
Advanced

Browsing by Author Pham, Thi Thanh Hong

Jump to: 0-9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
or enter first few letters:  
Showing results 1 to 3 of 3
  • Prev
  • 1
  • Next
  • An Analysis of Vietnamese Footwear Manufacturers’ Participation in the Global Value Chain Where They Are and Where They Should Proceed.pdf.jpg
  • Article

  • An Analysis of Vietnamese Footwear Manufacturers’ Participation in the Global Value Chain Where They Are and Where They Should Proceed

    • Authors: Hoang, Thi Phuong Lan; Pham, Thi Thanh Hong (2016)

  • Recently, Global Value Chain (GVC) is considered as a key factor impacting on strategies of international firms of all sizes. As firms are considering international trade as an opportunity to increase their sales abroad, some companies actually participate in a GVC in order to gain more added value. In the state of world top 3 footwear manufacturers, Vietnamese footwear producers still face difficulties in capturing more value from GVCs. This paper analyzes the competitiveness of these firms and the ability to capture more added-values from GVCs. The paper reveals that the comparative advantage of low-cost labor is not sustainable. Thus, for sustain growth and prosperity, Vietnamese f...
  • Attitude to and Usage Intention of High School Students Toward Electric Two-Wheeled Vehicles in Hanoi City.pdf.jpg
  • Article

  • Attitude to and Usage Intention of High School Students Toward Electric Two-Wheeled Vehicles in Hanoi City

    • Authors: Trinh, Thu Thuy; Pham, Thi Thanh Hong (2019)

  • In recent years, electric two-wheeled vehicles (E2Ws) including electric bicycles and electric motorcycles have been used widely in Vietnam. Currently, the total number of E2Ws used is 3 million and with an average growth rate of 13.33% an estimated 6 million E2Ws will be used in 2024. E2Ws have been used widely among Vietnam’s youth. Based on the Theory of Planned Behavior (TPB) of Ajzen (2005, 2016) [1, 2], the main purpose of this research is to identify factors affecting the attitude to and intention of high school students in Hanoi city towards E2W usage and their affected level. The analytical results show that the attitude towards E2W usage is influenced respectively in ...
  • Customer Satisfaction in Mobile Service Quality Evidence from Hanoi and Ho Chi Minh City’s Officers.pdf.jpg
  • Article

  • Customer Satisfaction in Mobile Service Quality: Evidence from Hanoi and Ho Chi Minh City’s Officers

    • Authors: Pham, Thi Thanh Hong; Tran, Hai Van (2018)

  • This study explores the factors influencing the quality of telecommunication services in Hanoi and Ho Chi Minh City. By conducting an online survey of 413 office workers, the results indicate that among the five components of the perceived quality of telecommunications services, reliability, assurance, and empathy are Key factors affecting consumer satisfaction in Hanoi and Ho Chi Minh City. The findings of this research help mobile service providers to understand how consumers perceive the quality of mobile services. Thus, mobile service providers would effectively design marketing strategy to improve customer loyalty as well as enter new markets.

    Readership Map

    +
    −
    ABSTRACTS VIEWS

    46413618

    VIEWS & DOWNLOAD

    28299554

    Content Distribution

Browsing by Author Pham, Thi Thanh Hong

Jump to: 0-9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
or enter first few letters:  
Showing results 1 to 3 of 3
  • An Analysis of Vietnamese Footwear Manufacturers’ Participation in the Global Value Chain Where They Are and Where They Should Proceed.pdf.jpg
  • Article

  • An Analysis of Vietnamese Footwear Manufacturers’ Participation in the Global Value Chain Where They Are and Where They Should Proceed

    • Authors: Hoang, Thi Phuong Lan; Pham, Thi Thanh Hong (2016)

  • Recently, Global Value Chain (GVC) is considered as a key factor impacting on strategies of international firms of all sizes. As firms are considering international trade as an opportunity to increase their sales abroad, some companies actually participate in a GVC in order to gain more added value. In the state of world top 3 footwear manufacturers, Vietnamese footwear producers still face difficulties in capturing more value from GVCs. This paper analyzes the competitiveness of these firms and the ability to capture more added-values from GVCs. The paper reveals that the comparative advantage of low-cost labor is not sustainable. Thus, for sustain growth and prosperity, Vietnamese f...
  • Attitude to and Usage Intention of High School Students Toward Electric Two-Wheeled Vehicles in Hanoi City.pdf.jpg
  • Article

  • Attitude to and Usage Intention of High School Students Toward Electric Two-Wheeled Vehicles in Hanoi City

    • Authors: Trinh, Thu Thuy; Pham, Thi Thanh Hong (2019)

  • In recent years, electric two-wheeled vehicles (E2Ws) including electric bicycles and electric motorcycles have been used widely in Vietnam. Currently, the total number of E2Ws used is 3 million and with an average growth rate of 13.33% an estimated 6 million E2Ws will be used in 2024. E2Ws have been used widely among Vietnam’s youth. Based on the Theory of Planned Behavior (TPB) of Ajzen (2005, 2016) [1, 2], the main purpose of this research is to identify factors affecting the attitude to and intention of high school students in Hanoi city towards E2W usage and their affected level. The analytical results show that the attitude towards E2W usage is influenced respectively in ...
  • Customer Satisfaction in Mobile Service Quality Evidence from Hanoi and Ho Chi Minh City’s Officers.pdf.jpg
  • Article

  • Customer Satisfaction in Mobile Service Quality: Evidence from Hanoi and Ho Chi Minh City’s Officers

    • Authors: Pham, Thi Thanh Hong; Tran, Hai Van (2018)

  • This study explores the factors influencing the quality of telecommunication services in Hanoi and Ho Chi Minh City. By conducting an online survey of 413 office workers, the results indicate that among the five components of the perceived quality of telecommunications services, reliability, assurance, and empathy are Key factors affecting consumer satisfaction in Hanoi and Ho Chi Minh City. The findings of this research help mobile service providers to understand how consumers perceive the quality of mobile services. Thus, mobile service providers would effectively design marketing strategy to improve customer loyalty as well as enter new markets.