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ULIS - Dissertations : [90]

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Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 90
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  • Dissertation

  • Individualism and collectivism in American and Vietnamese advertisements = (Tính cá nhân và tính tập thể trong quảng cáo của Mỹ và Việt Nam

    • Authors: Phạm, Thị Tâm;  Advisor: Nguyễn, Văn Trào; Huỳnh, Anh Tuấn (2023)

  • The current study aims at investigating the manifestation and the representation of the individualist and collectivist values in American and Vietnamese advertisements under a non-essentialist view of culture through analyzing themes, creative tactics, and multimodal devices. To fulfil the aims of the study, multidimensional frameworks deriving from the individualism-collectivism cross-cultural theory and empirical evidence about their manifestation in cross-cultural psychology and advertising and a framework of multimodal devices representing these values are chosen for data analysis. These frameworks are created from three sources, namely the theory of social semiotics, in p...
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  • Dissertation

  • The transference from spatial to non-spatial meanings of “Over, Above, Under, Below = Chuyển di nghĩa không gian sang nghĩa phi không gian của “Over, Above, Under, Below”

    • Authors: Đỗ, Tuấn Long;  Advisor: Lâm, Quang Đông (2022)

  • The transference from spatial to non-spatial meanings of “Over, Above, Under, Below” Four prepositions over, above, under, below, constituting the vertical axis and two synonymous pairs in the English language, are exploited to denote both spatial and non-spatial meanings. This so-called meaning transference phenomenon is rather complex and there exist many research trends aiming at uncovering the human cognitive processes throughout such mental representations in which over is a case (Roussel, 2013). This mixed-methods study aims to explain how the spatial meanings of the four words ―over, above, under, below‖ are transferred to non- spatial meanings within the 2017 COCA corpus, genr...
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  • Dissertation

  • Construction of the images of a female presidential candidate

    • Authors: Trần, Thị Vân Thùy;  Advisor: Nguyễn, Hoà (2021)

  • First, it should be noted that the current study takes a different direction looking at discursive image construction of a female presidential candidate by others against the backdrop of great deal of research focusing squarely on self-representations or self-identity construction. Addressing the first two research questions, three different images of Hillary Rodham Clinton having been constructed by the then-First Lady of the country, the then-president of the country and lastly by her husband. First, it is the image of a children’s protector and defender who has compassion for children, empathy, openness, trust and empowerment to create the betterment and wellbeing for children, esp...
  • item.jpg
  • Dissertation

  • An Exploration on Simultaneous Interpreter Competence from an Intercultural Perspective = Nghiên cứu năng lực phiên dịch đồng thời từ bình diện liên văn hóa

    • Authors: Nguyễn, Ninh Bắc;  Advisor: Lê, Hùng Tiến (2021)

  • The thesis aimed to explore the intercultural competence (IC) performed by English – Vietnamese simultaneous interpreters (SIrs) via intercultural communicative (ICC) transfers during their real – life work sessions. A review of different competence models of interpreters showed that IC is a required component in making up a professional interpreter. The list of intercultural transfers recommended by Quang (2014) was used as the analytical framework for this thesis. Accordingly, there are absolute linguistic transfer (coded as S1), relative linguistic transfer (S2), communicative transfer (S3), and intercultural transfer (S4). In terms of methodology, the research combined qualitativ...
Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 90

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ULIS - Dissertations : [90]

Follow this collection to receive daily e-mail notification of new additions
Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 90
  • item.jpg
  • Dissertation

  • Individualism and collectivism in American and Vietnamese advertisements = (Tính cá nhân và tính tập thể trong quảng cáo của Mỹ và Việt Nam

    • Authors: Phạm, Thị Tâm;  Advisor: Nguyễn, Văn Trào; Huỳnh, Anh Tuấn (2023)

  • The current study aims at investigating the manifestation and the representation of the individualist and collectivist values in American and Vietnamese advertisements under a non-essentialist view of culture through analyzing themes, creative tactics, and multimodal devices. To fulfil the aims of the study, multidimensional frameworks deriving from the individualism-collectivism cross-cultural theory and empirical evidence about their manifestation in cross-cultural psychology and advertising and a framework of multimodal devices representing these values are chosen for data analysis. These frameworks are created from three sources, namely the theory of social semiotics, in p...
  • item.jpg
  • Dissertation

  • The transference from spatial to non-spatial meanings of “Over, Above, Under, Below = Chuyển di nghĩa không gian sang nghĩa phi không gian của “Over, Above, Under, Below”

    • Authors: Đỗ, Tuấn Long;  Advisor: Lâm, Quang Đông (2022)

  • The transference from spatial to non-spatial meanings of “Over, Above, Under, Below” Four prepositions over, above, under, below, constituting the vertical axis and two synonymous pairs in the English language, are exploited to denote both spatial and non-spatial meanings. This so-called meaning transference phenomenon is rather complex and there exist many research trends aiming at uncovering the human cognitive processes throughout such mental representations in which over is a case (Roussel, 2013). This mixed-methods study aims to explain how the spatial meanings of the four words ―over, above, under, below‖ are transferred to non- spatial meanings within the 2017 COCA corpus, genr...
  • item.jpg
  • Dissertation

  • Construction of the images of a female presidential candidate

    • Authors: Trần, Thị Vân Thùy;  Advisor: Nguyễn, Hoà (2021)

  • First, it should be noted that the current study takes a different direction looking at discursive image construction of a female presidential candidate by others against the backdrop of great deal of research focusing squarely on self-representations or self-identity construction. Addressing the first two research questions, three different images of Hillary Rodham Clinton having been constructed by the then-First Lady of the country, the then-president of the country and lastly by her husband. First, it is the image of a children’s protector and defender who has compassion for children, empathy, openness, trust and empowerment to create the betterment and wellbeing for children, esp...
  • item.jpg
  • Dissertation

  • An Exploration on Simultaneous Interpreter Competence from an Intercultural Perspective = Nghiên cứu năng lực phiên dịch đồng thời từ bình diện liên văn hóa

    • Authors: Nguyễn, Ninh Bắc;  Advisor: Lê, Hùng Tiến (2021)

  • The thesis aimed to explore the intercultural competence (IC) performed by English – Vietnamese simultaneous interpreters (SIrs) via intercultural communicative (ICC) transfers during their real – life work sessions. A review of different competence models of interpreters showed that IC is a required component in making up a professional interpreter. The list of intercultural transfers recommended by Quang (2014) was used as the analytical framework for this thesis. Accordingly, there are absolute linguistic transfer (coded as S1), relative linguistic transfer (S2), communicative transfer (S3), and intercultural transfer (S4). In terms of methodology, the research combined qualitativ...
Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 90