Investigating the generic structure potential of English and Vietnamese blog posts in content marketing in the light of systemic functional linguistics (SFL)

Abstract

The study aims to explore the generic structure potential (GSP) of a typeof content marketing blog posts –instructional blog posts -in English and Vietnamese. In order to reach this aim, three objectives are set out as below: to explore the generic structure potential of instructional blog posts in English; to explore the generic structure potential of instructional blog posts in Vietnamese; to identify the similarities and differences between the generic structure potential of instructional blog posts in English and Vietnamese