A study on the effect of csr activities on customer loyalty: the case of shinhan bank’s in Vietnam = Ảnh hưởng của trách nhiệm xã hội doanh nghiệp đến lòng trung thành của khách hàng. Nghiên cứu điển hình tại ngân hàng Shinhan Bank Việt Nam

Abstract

In order to reach the above-mentioned aims, the research focuses on the following main objects: - Presents the need for this study, the purpose of the study, the method of research, and the scope of research; - Explained the rationale behind the company's social responsibility and explained, for example, the corporate social responsibility activities of Shinhan Bank.; - Established research models and hypotheses based on theoretical and prior studies, and the design of the empirical investigation provided operational definitions of variables and specific measurement questions for each variable. - We conducted an empirical survey and analysis to verify the hypothesis of this time. - The results of the study were summarized, the limitations of the research, and the direction of future research. - Factors of Vietnam business environments that impact the operation of FDI firms from South Korea.