This paper aims to trace the modernisation of the retail structure of Vietnam from a closed market to one that is increasingly open to retail TNC entry and associated Western retail formats. We undertake this study of retail change through the analysis of a wide range of governmental and industry secondary data – much of which has not entered western academic debate given the challenges of access and translation.
Size : 1,32 MB
Format : Adobe PDF
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This paper aims to trace the modernisation of the retail structure of Vietnam from a closed market to one that is increasingly open to retail TNC entry and associated Western retail formats. We undertake this study of retail change through the analysis of a wide range of governmental and industry secondary data – much of which has not entered western academic debate given the challenges of access and translation.
Size : 1,32 MB
Format : Adobe PDF