Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 209
- Final Year Project (FYP)
Authors: Nguyen, Ngoc Khanh (2024) - a
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- Final Year Project (FYP)
Authors: Khuat, Thi Khanh Linh; Advisor: Dao, Cong Tuan (2024) - This quantitative descriptive design study aimed to investigate the impact of social media marketing (SMM) on Gen Z's university choice in Vietnam. To investigate the impact, the study chooses five independent variables: informativeness, trendiness, customization, interactivity, and word-of-mouth, which are the forces of SMM that affect university decision-making through perceived usefulness, perceived trust, and attitudes. The study gathers data from a sample of 335 Gen Z individuals in Vietnam, aged 18 to 27, through an online survey, and then analyzes the data using PLS-SEM. The hypotheses of the study were tested using Smart-PLS 3, which revealed that SMM has contributed to partly...
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- Final Year Project (FYP)
Authors: Nguyen, Khanh Vy; Advisor: Truong, Thi Hue (2024) - The rapid development of the economy presents both opportunities and challenges for enterprises. For sustainable and long-term development, organizations must implement appropriate strategies to satisfy customer needs and wants, ensure profitability, and minimize negative environmental impacts. This study was designed to analyze the factors that influence smartphone brand loyalty, focusing on Apple in Vietnam. This study integrated four potential factors: customer satisfaction, perceived quality, brand image, and brand trust. A sample of 242 respondents was used for the analysis. The research method was used is Partial Least Squares Structural Equation Modeling (PLS - SEM) with 2 soft...
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- Final Year Project (FYP)
Authors: Nguyen, Minh Duc; Advisor: Pham, Ngoc Thanh (2024) - The advancement of Internet of Things (IoT) technology has revolutionized various sectors, including agriculture. This graduation project presents the design and implementation of a Smart Indoor Garden, leveraging IoT, server infrastructure, sensors, and computer vision to automate plant care and monitoring. The system integrates multiple sensors to monitor environmental parameters such as soil moisture, temperature, light intensity, and humidity, ensuring optimal growing conditions for indoor plants. The core of the system is an ESP8266 microcontroller, which gathers data from the sensors and communicates with a centralized server. The server processes this data
and issues commands ...
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- Final Year Project (FYP)
Authors: Nguyen, Tien Anh; Advisor: Kim, Dinh Thai (2024) - With the rapid urbanization and increasing number of vehicles, cities worldwide are facing significant challenges in managing parking spaces efficiently. Traditional parking systems, characterized by static signage, manual monitoring, and conventional pay-and-display methods, are increasingly inadequate in addressing the escalating demands of urban mobility. These conventional systems suffer from several critical disadvantages that contribute to a host of problems for drivers, urban planners, and the environment. One of the primary drawbacks of traditional parking systems is the inefficiency in space utilization. Without real-time information on parking availability, drivers often spe...
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- Final Year Project (FYP)
Authors: Do, Vu Duy; Advisor: Nghiem, Xuan Hoa (2024) - Purpose: This research explores bank risk management using quantitative and qualitative methods. It uses financial ratios, trend analysis, comparative analysis, and regression analysis to understand patterns and relationships with bank risk profiles. The study also reviews external forces affecting the banking sector using Porter's five forces model. The research also investigates profitability determinants for listed banks using financial data and regression analysis. The findings may help bank managers, regulators, investors, and policymakers make informed decisions. Design/Methodology/Approach: We employ both qualitative analysis and quantitative analysis of panel data from 20 list...
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- Final Year Project (FYP)
Authors: Vu, Dang Diem Quynh; Advisor: Le, Huong Linh (2024) - The rise of live-streaming commerce is boosted by the dynamic interaction between streamers and consumers. This study probes into how streamers’ features, performances, together with trust (cognitive and affective), shape consumer impulsive purchase intentions. Using the Stimulus-Organism-Response (S-O-R) model, it investigates the connection between streamers’ characteristics, subsequent consumer psychological states and customer purchasing behavior. Data was collected through a structured questionnaire from 309 respondents and were
analyzed using SPSS and SmartPLS to validate measurement scales as well as test the proposed hypotheses. Results show that both cognitive and affective ...
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- Final Year Project (FYP)
Authors: Phan, Bui Anh Quan; Advisor: Bui, My Trinh (2024) - This study explores the influence of social media influencers (SMIs) on the travel decisions of Vietnamese students, focusing on the role of trust. Through a survey of 132 university students, the research finds that trust in SMIs significantly positive impacts various stages of the travel decision-making process, including desire, information search, evaluation of alternatives, purchase decision, satisfaction, and experience sharing. The findings suggest that collaboration with credible SMIs and authentic content is essential for effective tourism marketing. This study offers insights into enhancing marketing strategies and tourism management in Vietnam.
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- Final Year Project (FYP)
Authors: Nguyen, Ngoc Quynh Trang; Advisor: Nguyen, Thi Hong Hanh (2024) - Livestreaming is more and more developed in social media and e-commerce platforms, which play an important role in promoting sales. Due to livestreaming, more and more customers are more likely to buy products that they don’t have inital buying intention during Shopee’s livestream sessions, which affect negatively to their finance. Therefore, in my research, I studied 5 factors affecting impulse buying decision of Vietnamese customers including: streamer’s credibility, price promotion, promotion time limit, visual appeal, interpersonal interaction. Based on data analysis from 300 Vietnamese customers who has impulse buying behaviour at least one time in Shopee’s livestream, I conclude...
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- Final Year Project (FYP)
Authors: Khong, Thuy Linh; Advisor: Chu, Van Hung (2024) - The thesis conducted to examize the financial indicators affecting the investment returns from 14 steel companies listed on the Vietnam Stock Exchange. Data is taken from the website Vietstock.vn, annual reports and financial reports of the companies. The dependent variable is investment returns, 13 independent variables are Earning per share (EPS), Return on Average Equity (ROEA), Return on Average Assets (ROAA), Quick Ratio (QR), Current Ratio (CR), Inventory Turnover (IT), Asset Turnover (AT), Net Profit Margin (NPM), Account Receivable Turnover (ART), Debt-to-Equity Ratio (DE), Total Liability/Total Asset (TL/TA), Interest Coverage Ratio (ICR) and EBITDA Margin. Panel data regress...
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- Final Year Project (FYP)
Authors: Do, Hoang Vu; Advisor: Pham, Hai Yen (2024) - Nowadays, the pace of human life is increasing, life is increasingly busy, and health factors, which have always been essential, do not receive much importance. People in general, and in Vietnam in particular, because it is a developing country, most people are caught up in the daily work of making a living and ignore the health factors
of themselves and their loved ones, leading to consequences. unfortunate result due to late detection. According to 2015 statistics [1], each year in Vietnam, more than 200,000 people have strokes (cerebrovascular accidents), more than 50% of whom die and 90% of people who survive strokes have to live with neurological and motor sequelae. In the past ...
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- Final Year Project (FYP)
Authors: Nguyen, Thanh Trung; Advisor: Pham, Hai Yen (2024) - This project encompasses the following chapters: Chapter 1. Overview of the Warehouse Management Website System; Chapter 2. Design Model of the Warehouse Management Website; Chapter 3. Implementation of the Warehouse Management Website; Chapter 4. General Conclusion and Future Development Directions.
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- Final Year Project (FYP)
Authors: Quach, Dinh Thang; Advisor: Bui, Thanh Tung (2024) - Integrating IOT into daily life is vital in the era of Industry 4.0 technologies. These days, a wide variety of smart home models have emerged that use AI to monitor and manage household appliances. Humans are replaced by devices in the smart home ecosystem when it comes to carrying out certain management and control tasks. Thanks to the use of infrared, smartphones, cloud computing, the Internet of Things, and oteher technologies,
smart homes may automate operations so you can use devices for everyday tasks without breaking the bank - a great deal of work. The following are some issues with the speaker products that are currently on the market:
weak interoperability, low performanc...
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- Final Year Project (FYP)
Authors: Dinh, Ngoc Khanh Toan; Advisor: Bui, Thanh Tung (2024) - The recent increase of automation, intelligent systems, air quality monitoring, and electrical equipment management programs demonstrates an increasing emphasis on technical improvements. Artificial intelligence (AI) technology, in particular, has sparked widespread attention. However, these advances are eclipsed by environmental problems that increase more. The sad reality of air pollution, which is impacted by elements such as temperature, humidity, fine particulate matter (PM2.5), and CO2 concentration, calls for prompt action. Hanoi's air quality is an especially frightening example. In early March, the city continuously rated among the top three most polluted cities in the world,...
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- Final Year Project (FYP)
Authors: Nguyen, Quang Do; Advisor: Do, Tien Thanh (2024) - In any academic institution, the efficient management of student information, classes, assignments, and grades is essential for both administrative staff and educators. This chapter sets the stage for the project by outlining the need for a comprehensive webbased system to manage these elements effectively. The chapter introduces the core objectives and scope of the system, emphasizing its significance in streamlining administrative processes and enhancing the academic experience for students and faculty alike.
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- Final Year Project (FYP)
Authors: Truong, Hoang Nam; Advisor: Nguyen, Van Tinh (2024) - The Arduino platform has transformed the world of DIY electronics and embedded systems by offering a versatile and accessible environment for creating a wide range of projects. Among my projects, the versatile Arduino automobile distinguishes out for its use of advanced capabilities like obstacle recognition, voice control, and Bluetooth connectivity. My essay gives an academic overview of the primary components and functionalities of a multi-functional Arduino automobile, emphasizing its significance, technological design, and prospective applications. My initial hopes for the project were that the multi-function Arduino Cart would be an excellent instructional tool, offering hands-o...
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- Final Year Project (FYP)
Authors: Nguyen, Huu Long; Advisor: Pham, Dinh Tan (2024) - In the past decade, e-commerce has become an indispensable part of the global economy, and the furniture sector is no exception. The explosion of online shopping websites and the convenience of purchasing goods over the internet have driven the strong growth of the online furniture market. Shopping for furniture through ecommerce platforms brings numerous benefits and is becoming a dominant trend. In this project, I will build a comprehensive sales system and online store to meet the growing buying and selling needs of users. The system will integrate outstanding features such as easy connection between buyers and sellers, quick and accurate product search, and a convenient ordering p...
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- Final Year Project (FYP)
Authors: Hoang, Thi Lan Anh; Advisor: Pham, Dinh Tan (2024) - The global integration of commodity production and business systems has greatly benefited consumers, including those in Vietnam, by offering a wider range of products and services. This, however, has led to decreased customer loyalty, as they often seek the best options available. For businesses to succeed, managing customer information systems is crucial. It allows for systematic interaction with customers and helps in building strong, lasting relationships, thereby enhancing competitiveness and ensuring sustainable growth. CoMem Natural Cosmetics Joint Stock Company exemplifies this approach by prioritizing customer-centric strategies. Effective management of customer information in...
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- Final Year Project (FYP)
Authors: Pham, Tien Phu; Advisor: Hoang, Trong Tien (2024) - This project presents the design, development, and implementation of an e-commerce website using the PERN stack, with specific technologies including Vite, ReactJS, NodeJS, PassportJS for authentication, PostgreSQL for database management, a client-server model, server state management using TanStack Query, and payment
processing through Stripe. The primary objective of this thesis is to build a robust, scalable, and user-friendly ecommerce platform that leverages modern web technologies. The choice of Vite as the build tool ensures a fast and optimized development process, while ReactJS provides a dynamic and responsive user interface. NodeJS serves as the backend server, offering a...
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- Final Year Project (FYP)
Authors: Nguyen, Tuan Minh; Advisor: Hoang, Trong Tien (2024) - The banking sector faces significant challenges due to customer churn, which can lead to substantial revenue loss and increased marketing costs. This thesis explores the application of machine learning models to predict customer churn in the banking industry, aiming to aid in the retention strategies by early identification of potential
churners. We investigate four widely used algorithms: Random Forest, Support Vector Machine (SVM), AdaBoost, and Decision Tree, to evaluate their effectiveness in this context. Our study conducts a comprehensive comparison of these models using a dataset from a banking institution, processed through techniques including data cleaning, feature engineer...
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Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 209
