Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 51
- Essay
Authors: Nguyen, Quang Duy; Nguyen, Ngoc Lan; Nguyen, Thi Tuyet Vi; Advisor: Bui, My Trinh (2024) - Artificial intelligence is transforming the online shopping industry. Some retailers offer AI-enabled voice assistants to facilitate online shoppers. AI-enabled voice assistants, as one of the most prevalent AI technologies, are poised to alter customers‘ purchasing experiences yet we have a limited grasp of their effects on enhancing the purchase intentions of online shoppers. This study employs a novel theoretical model grounded in consumer innovativeness, broaden-and-built theory, and stimulus-organism-response model to investigate the impact of motivated consumer innovativeness to use AI-enabled voice assistants on online shoppers‘ purchase intentions and awe experience. The model...
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- Research Report
Authors: Huynh, Minh Quan; Advisor: Nguyen, Viet Hung (2024) - Obsessive-Compulsive Disorder (OCD) is a mental health condition characterized by
recurring thoughts and repetitive behaviors. It significantly impacts the daily lives,
academic performance, and relationships of students. This research aims to explore the
factors that contribute to the development and worsening of perfectionism and OCD
among students.
The study provides an overview of OCD, including its symptoms and prevalence
among students. It emphasizes the impact of OCD on students' daily activities,
academic performance, and relationships. The study also examines the relationship
between perfectionism and OCD, highlighting how these constructs can mutually
influence each...
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- Research Report
Authors: Doan, Anh Binh; Advisor: Đỗ,Thị Hồng Lưu (2024) - This mixed-methods study assesses students' digital citizenship based on the five-factor
S.A.F.E model perceived by teachers. It examines how and discusses why digital citizenship
varies among students with different backgrounds and explores teachers' perspectives on
teaching it. While most students and teachers generally agree on the importance and
feasibility of digital citizenship education, there is a significant lack of understanding of the
digital citizenship concept among those two groups. This research emphasizes the need for
digital citizenship education and provides recommendations for various stakeholders.
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- Essay
Authors: Lê, Dạ Quỳnh; Advisor: Đỗ, Phương Huyền; Phan, Bảo Trung (2024) - This study explores the impact of digital literacy on personal information security
among Vietnamese Internet users. It utilizes an assessment tool adapted from the
culturally tailored Park 2013 study to gauge digital literacy in the local context. The
aim is to fill a current gap in the literature by investigating how different aspects of
digital literacy—technical familiarity, Surveillance practices, and policy
understanding—relate directly to personal data control behavior. Additionally, it
investigates how internet experience and demographic factors may influence these
relationships. Data was obtained through an online survey with over 200 Vietnamese
participants, providin...
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- Essay
Authors: Mai, Le Phuong Loan; Advisor: Nghiêm, Xuân Hòa (2024-01-20) - The urgent global pursuit of renewable energy sources in response to climate change and the
need to reduce reliance on fossil fuels has led to remarkable advancements and ongoing
research in the field. This overview highlights the strides made towards harnessing clean,
sustainable, and economically viable energy alternatives.
Various renewable energy technologies are explored, including solar, wind, hydroelectric,
biomass, geothermal, and tidal energy. Solar energy has made significant progress with more
efficient photovoltaic cells, improved energy storage systems, and innovative solar
concentrators. Wind power has also grown substantially due to turbine technology
advancemen...
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- Final Year Project (FYP)
Authors: Ngo, Tri Duc; Advisor: Nguyen, Viet Hung; Nguyen, T. Thu Huyen (2024) - This research delves into the perceptions of students regarding the impact of social media on
their academic performance. The objective of the study was to examine how students view the
influence of social media on their study habits, time management, and overall academic
performance. The results indicate that while many students recognize the distracting nature of
social media, some also believe that it can enhance their learning by providing increased
accessibility to educational content. The study emphasizes the benefits of utilizing social
media based on student feedback, such as supporting research, improving communication,
and positively impacting Grade Point Average (GPA...
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- Research Report
Authors: Đào, Đức Hiếu; Advisor: Hoàng, Tuyết Minh (2024) - This research delves into the linguistic features of idioms containing the words
"black" and "white" in both English and Vietnamese, aiming to uncover their syntactic
and semantic characteristics while comparing similarities and differences between the
two languages. It addresses two main questions: What are the syntactic and semantic
features of such idioms? And, what are the similarities and differences between these
idioms in terms of their syntactic and semantic features? The purpose of this study is
to provide valuable insights into the structures and meanings of these idioms in both
languages. To achieve this, a mixed-methods research design is employed, involving
descri...
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- Research Report
Authors: Nguyễn Minh Tâm; Advisor: Hoang, Tuyet Minh (2024) - This study would like to indicate ways of expressing futurity in English andmakeacomparison with Vietnamese translation version. This research formways of expressingfuturity in English in the aspects of grammatical means and lexical means. Thestudypoints out the most dominant construction and mostly used by the writer of theliterarywork to express futurity. This research collects data from Harry Potter and theOrderofthe Phoenix. The results from statistical qualitative analysis can showthe all constructionsexpressing futurity in English and their translation in Vietnamese version. This researchapplies qualitative research to make a statistic of collected data fromHarry Potter andtheOr...
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- Research Report
Authors: Nguyen Thu Ha; Advisor: Duong, Thi Thu Huyen (2024) - This study explored Vietnamese EFL teachers' perceptions of intercultural
communicative competence (ICC) in the context of growing global communication
among individuals from diverse cultural backgrounds. The investigation focused on three
aspects, namely teachers' understanding of ICC, their perspectives on integrating ICC
into English language teaching, and their views on the contribution of ICC to the
development of communicative competence in English learners. The study involved
eleven EFL teachers working at a public university in Vietnam. Data were collected
through questionnaires and interviews and analyzed using quantitative and qualitative
methods. Descriptive statist...
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- Research Report
Authors: Le, Thi Thu Trang; Advisor: Đào, Công Tuấn (2024) - This study investigates the influence of corporate social responsibility (CSR) initiatives on student satisfaction, electronic word-of-mouth (e-WOM), and student citizenship behavior (SCB) at the International University, Vietnam National University (VNU-IS). Grounded in social exchange theory, the research objectives are to explore how different aspects of CSR impact these key student outcomes.
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- Research Report
Authors: Ngo, Thuy Ha; Advisor: Bui, My Trinh (2024) - This study investigates the influence of social media influencers on the continuance buying decision of young Vietnamese consumers aged 18 to 24 years old in the beauty industry on e-commerce platforms. Set against the backdrop of rapidly evolving consumer behavior and the attractiveness of influencers on platforms such as Instagram, TikTok, and Facebook, the study delves into the effectiveness of effective marketing campaigns. The influence, assurance, and trustworthiness of user-generated content in shaping consumer perceptions and purchasing decisions. Using a diverse approach, quantitative data were collected from 408 students at different universities under Vietnam National Unive...
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- Final Year Project (FYP)
Authors: Đỗ, Hồng Phúc (2024) - The purpose of this research is to provide potential and obstacles in the
development of GCC in Hanoi, thereby enhancing green finance, advancing sustainable
economic development, and limiting environmental impact in the city. Specifically, this
research considers the indirect relationship between environmental knowledge,
environmental concern and behavioral intention through attitude, subjective norms,
perceived behavioral control, the direct relationship between environmental
knowledge, environmental concern and behavioral intention. This research defined two
independent variables (EK, EC), three mediating variables (AT, SN, and PB), and one
dependent variable (BI). The stud...
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- Research project
Authors: Nguyen, Ngoc Khanh; Tran, Ngoc Thien Thanh; Nguyen, Quoc Anh; Le ,Thi Dung; Advisor: Nguyen, Van Dinh (2024) - This study examines the factors influencing the acceptance of electronic
payments among students at the Vietnam National University (VNU). The purpose of
the research is to identify the factors that influence electronic payment adoption among
students. Based on the findings, policies and plans will be proposed for service
providers, digital banks, and application developers to enhance the user experience for
the student customer segment, which constitutes a significant portion of the
population.
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- Student report
Authors: Vu, Khanh Huyen; Tran, Thi Minh Thu; Nguyen, Thi Mai Huong; Ngo, Duong Duc; Advisor: Le, Thi Mai (2024) - Understanding the core factors necessary for the sustainable competitiveness of a green cosmetics brand is crucial. The objective of this study is to demonstrate the direct and indirect influences of brand experience, brand image, and customer satisfaction on brand love and brand loyalty. The research investigates the profound impact of brand love on brand loyalty for green cosmetic brands in Hanoi, Vietnam. We surveyed 205 respondents using purposive sampling as the data collection technique. The research model was derived from previous studies. Data was collected through surveys and analyzed using SPSS and SmartPLS software. In SPSS, data are analyzed statistically and analyzed for ...
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- Student report
Authors: Tong, Hien Trang; Pham, Ngoc Anh; Vu, Minh Hieu; Nguyen, Phuong Linh; Nguyen, Thi Dan Phuong; Advisor: Phan, Bao Trung; Le, Thi Thu Huong (2024) - Purpose/Aim: This study aims to investigate factors influencing Vietnamese youth's intention to use P2P lending platforms, facilitating accessibility and comprehension for informed decision-making. Addressing limitations encountered by users, it seeks to empower investors and borrowers. Design/Methodology/Approach: Employing a quantitative approach, the study utilizes surveys to collect data on demographic characteristics, perceptions of social factors, benefits, and risks associated with P2P lending platforms among Vietnamese youth. After that, data was analyzed with SmartPLS software. Findings: The study finds that 3 factors have a great impact intention to use P2P lending platforms...
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- Student report
Authors: Duong, Thuy Nga; Bui, Ngoc Anh; Advisor: Le, Thi Mai; Nguyen, Trung Hien (2024) - Managers of cultural tourism destinations in Vietnam have promoted their destination images through social networking sites. However, it is imperative to understand the types of destination images needed to influence tourists. The purpose of this study was to determine whether the cognitive or affective description of the destination image affects the intention to visit. The study's data was collected from responses from 220 survey participants. Data were analyzed using PLS-SEM. Analytical data shows that social media marketing, cognitive destination image, and emotional destination image significantly influence the intention to visit Vietnamese cultural destinations. Destination imag...
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- Student report
Authors: Pham, Thanh Van; Advisor: Le, Thi Thu Huong (2023) - This article was conducted to evaluate the impact of board diversity on the debt structure of Vietnamese banks. To assess the extent of board diversity's influence on how banks in Vietnam build their debt structure, the study employs a generalized regression method with 6 following independent variables: Occupation background, Gender, Tenure, Age, Foreign, CEO Duality as well as 7 dependent variables which are dimensions in banks’ debt structure: Government&National bank debt, Other banks'
deposits, Customers' deposits, Derivatives, Trust funds, Bonds and Notes, Other debt. Data is collected from audited annual reports and consolidated financial statements of 33 banks in Vietnam fro...
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- Student report
Authors: Vu, Duy Trung; Nguyen, Dieu Hanh; Advisor: Le, Van Dao (2024) - This study examines the relationship between private sector development, poverty alleviation, and financial inclusion in the context of Vietnam. Using panel data analysis, we investigate the impact of labor share and the number of labor in private enterprises on comprehensive financial indicators, taking into account the influence of multidimensional poverty. The findings reveal significant associations between private sector expansion and financial inclusion, particularly in regions with lower poverty rates. However, disparities exist in the effectiveness of private sector growth in mitigating financial exclusion across different socioeconomic contexts. Our analysis underscores the i...
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- Student report
Authors: Do, Thi Anh; Nguyen, Duc Hieu; Doan, Thi Thu Ha; Nguyen, Tue Linh; Advisor: Nguyen, Thuy Trang (2024) - This study aims to investigate the factors that influence the investment decisions of VNU-IS (Vietnam National University - International School) students in the cryptocurrency market. The research examines the relationships between knowledge and information (KI) and fundamental analysis (FA), market trends (MT) and risk appetite (RA), market sentiment (MS) and risk appetite (RA), fundamental analysis (FA) and cryptocurrency investment decision (CID), risk appetite (RA) and cryptocurrency
investment decision (CID), as well as regulatory environment (RE) and cryptocurrency investment decision (CID). To test these relationships, a survey was conducted among VNU-IS students, collecting...
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- Student report
Authors: Nguyen, Mai Anh; Nguyen, Ngoc Anh; Nguyen, Ngoc Diep; Cao, Duc Thang; Vu, Ngan Ha; Advisor: Nguyen, Phuong Mai (2024) - In recent years, the concept of green entrepreneurship has gained momentum globally as a sustainable approach to economic development. Vietnam, with its youthful demographic profile and growing environmental concerns, presents an intriguing context for examining the drivers and barriers to green. This study aims to explore factors affecting the green entrepreneurial intention (GEI) of Vietnamese young people. We collected data from a sample of 150 young respondents from 16 to 30 years old in Vietnam. SPSS was used to analyze the data. The study employed Partial Least Squares – SEM analysis to predict GEI. The results imply that environmental values significantly influence young Vietna...
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Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 51
